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Samsung launches 'Food ShowCase' refrigerator

Amman, June 1, 2014

Samsung Electronics has launched its new Food Showcase refrigerator. 
 
The model provides smart separation in the refrigerator area with two layers of doors – the ShowCase for instant access of frequently used items and the InnerCase for ingredients that require longer storage, said a statement.
 
The ShowCase section is four times bigger than a conventional home-bar refrigerator, allowing consumers to store and instantly access food items such as snacks and drinks, while the InnerCase holds larger and fresh ingredients for a longer period of time, it said.
 
Boo-Keun Yoon, president and CEO of Consumer Electronics at Samsung, said: “Consumers want quick access to stored items without spending too much time looking for them with the refrigerator door open.”
 
“We learned this from research into consumer lifestyles, and combined the findings with our engineering and design expertise. The result was the perfect solution for every member of the family – the Food Showcase.”
 
The ShowCase, which opens only the exterior door of the refrigerator, is designed to make organising and consuming food as easy as possible for every member of the household. Divided into three zones, each case could hold the following items depending on the needs of the family: the Cooking Zone (upper level) – cheese and sauces; the Family Zone (mid level) – drinks and snacks; and the Kids Zone (lower level) – food items for younger children and others.
 
It also features a metal cooling door that effectively keeps cooled air within the refrigerator.
 
The InnerCase is designed to store food items such as vegetables, meat and fruit. 
 
Samsung's all-around cooling evenly cools every inch of the fridge as well as the freezer with cold air blown out through multiple outlets at every shelf level. As a result, the refrigerator area keeps fruit and vegetables fresher for longer, and the freezer reduces freezer burn to maintain the quality of frozen food.
 
The model’s Ice and Water Dispenser features the Ice Master which is built into the door with a detachable Ice Case, which is freezer drawer that can be used to store extra ice and other frozen itesm.
 
It features the digital inverter technology, which improves energy efficiency and cooling performance by automatically adjusting the compressor across seven RPM speeds in response to cooling demands. The technology comes with a 10-year warranty. - TradeArabia News Service



Tags: Samsung | Food | Refrigerator | Showcase |

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