Agaia signs Saudi distribution agreement
Florida, June 5, 2014
Agaia, a leading manufacturer of commercial eco-safe cleaning products, has signed an exclusive distribution agreement with Saudi-based Al Daa'ma Corporation.
The US-based group is the innovator of the first all natural commercial cleaning and laundry technology, Evolve, which is capable of outperforming petroleum-based cleaners, detergents, degreasers, and disinfectants.
The agreement builds upon Agaia's global commitment to increase availability of zero-toxicity, environmentally-safe cleaning technologies for the B2B market globally, said a senior official.
The multi-year agreement is valued at $65 million for the sale and distribution of Agaia's Evolve-based industrial & institutional cleaning products to the B2B and B2G markets in Gulf countries.
Commenting on the deal, Agaia CEO Mike Linn said: "We are committed to a long-term growth strategy in key markets globally to help move businesses and governments, both large and small, away from toxic, petroleum-based cleaning products to all natural technologies which actually help to restore the environment."
"Our partnership with Al Daa'ma is an important opportunity for us to grow the Evolve brand and establish our presence in this emerging marketplace," he stated.
"With SASO approval of Evolve products in May, shipments into Saudi Arabia began in June 2014. Through its distribution of Evolve products, Al Daa'ma is positioned to become the largest supplier of zero-toxicity, eco-safe cleaning products in the GCC in a very short period of time," he added..
Al-Daa'ma CEO Hassan Almaeena said the company seeks to support the direction of Saudi and Gulf states in raising environmental awareness among government institutions and civil societies and moving towards a clean and healthy environment.
"The time has come for decision makers in all sectors, including major Industrial companies, hospital, schools, hotels and other sectors to take initiatives and work together towards a green environment," he added.-TradeArabia News Service