'Swarovski for Samsung' collection launched
Amman, June 8, 2014
Samsung Electronics, a leader in mobile technology, has launched ‘Swarovski for Samsung,’ an exclusive collection of Swarovski crystal accessories for the Galaxy S5 and Gear Fit.
The “Swarovski for Samsung” collaboration comes on the heels of a successful accessory partnership between the two brands during Mercedes-Benz Fashion Week in New York this past season, said a statement.
The collection marks the first time in more than 100 years that Swarovski has participated in a collaboration of this scale, where it fully integrates its branding into the collection.
Younghee Lee, executive vice president of Global Marketing, IT and Mobile Division at Samsung, said: “With technology and fashion so deeply intertwined, Samsung is more dedicated than ever to supporting self-expression through technological innovation and meaningful partnerships.
“Collaborating with Swarovski on this stunning collection of device accessories reflects our commitment to providing people with user-experiences that express their distinct personalities and tastes.”
The collection of crystal-encrusted Galaxy S5 covers and Gear Fit charms is a distinctive union of Swarovski craftsmanship and Samsung technological expertise.
Using a special developed application process, Swarovski Crystal Fine Rocks have been integrated into the back cover of the Galaxy S5, while two crystal effects are merged into one motif as an extra design feature.
The Gear Fit Charm Sliders have been specially designed to provide users with the ultimate versatility in their wearable technology experience.
The charms are available in a wide variety of colours and styles, each easily customisable with mix-and-match capabilities that enable people to embrace their personal tastes, even as they change for different occasions.
The bar colours include brown, golden shadow and crystal. The dangle styles feature siam heart, light rose heart, crystal skull, anthracite skull, crystal star, blue star and golden shadow lips.
Christopher Kargruber, executive vice president Global Marketing, Swarovski Professional, said: “Samsung and Swarovski share a commitment to bringing high quality, highly desired products to the consumer market, and together, we have succeeded with the Swarovski for Samsung collection.” - TradeArabia News Service