Huawei launches Ascend P7 in Saudi
Riyadh , June 22, 2014
Huawei, a leading ICT solutions provider, has unveiled the Ascend P7 in Saudi Arabia, marking its availability at major retailers across the kingdom.
The new 4G LTE-enabled smartphone redefines smartphone excellence with an array of innovative features, ultra-fast connectivity and easier navigation, all brought together in a new design, said a statement.
It boasts a five-inch full high definition display, 8MP front-facing and 13MP rear-facing cameras and the latest intuitive Emotion UI 2.3, it said.
Ashraf Fawakherji, vice president, Huawei Device Middle East, said: “Today Huawei has continued to push the boundaries of what is possible. The Ascend P7 challenges existing industry standards by redefining smartphone design, camera experience and connectivity, providing consumers with a truly innovative and premium smartphone.”
“We are confident that regional consumers will react well to the introduction of the Ascend P7 because of the host of incredible software and design features that are included in the device. Never have we been more proud of a smartphone that embodies our ‘Make it Possible’ mantra,” he said.
The device, which is only 6.5mm in width, has set a new record as one of the slimmest 4G LTE smartphones in the market, available in an array of colours including black, white and pink.
“Our brand recognition among consumers globally and in the Middle East continues to grow at a rapid pace, in fact we are now ranked number three globally in terms of worldwide smartphone shipments. We look forward to see how consumers react to our latest line-up.” Said Fawakherji.
It features Corning Gorilla Glass 3 front and rear covers, with a metallic appearance created by a seven-layered rear surface treatment with a refined ‘spin effect’ micro-pattern design.
It also features the ultimate group selfie - a ‘groufie’ -- with an 8MP 5P non-spherical lens front-facing camera that comes with a panorama function for panoramic selfie shooting, and 10 level auto-facial enhancement in beauty mode.
In addition to camera improvements, Huawei’s proprietary Image Signal Processor (ISP) allows the smartphone to control a whole range of functions that mimic those found in professional digital SLRs, including autofocus, white balance, and noise reduction, for optimised photos under any conditions.
Additionally, it features a smartphone management software that can be personalised and includes a harassment filter, permission manager, network and notification management, and power saving modes.
Its accessories include Huawei TalkBand B1, colourful protective cases, clamshell protective screen covers, and portable batteries. - TradeArabia News Service