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Acer announces EMEA management change

Dubai, June 24, 2014

Acer has appointed Luca Rossi as the president for Europe, Middle East and Africa (EMEA) operations.
 
The current EMEA president Oliver Ahrens is set to take over a new challenge as president of the newly formed Pan-Asia Pacific regional operation which will encompass China, Taiwan and Asia Pacific. 
 
Rossi joined Acer in 2009 as regional director of Acer Europe and was appointed as division director for the Packard Bell brand business in 2011 and at the same he time led EMEA’s consumer division as vice president. 
 
Ahrens he served as the president of Acer China in 2009, where he grew Acer’s market share and revenue in China by almost three fold. His significant contribution was well-recognised and subsequently promoted to senior corporate vice president in 2011. He returned to EMEA in 2012 as president to lead the operations.
 
With the grouping of China, Taiwan and Asia Pacific under one regional management, Acer aims to improve the allocation and sharing of resources, enhance competitiveness and boost business performance in the region. 
 
The organisation’s changes and appointments will take effect on August 1.
 
George Huang, one of the co-founders of Acer and a long-time member of the board, has been appointed as the new Acer chairman, succeeding Stan Shih who has been invited to serve as honorary chairman. - TradeArabia News Service



Tags: China | Acer | president | Asia | EMEA |

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