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Samsung launches ‘easy access’ refrigerator

Manama, July 7, 2014

Samsung Electronics, a global home appliance innovator, has introduced the Samsung Food Showcase Refrigerator, designed to provide faster access to various kinds foods stored in the fridge.

“With the family in mind, Samsung’s latest innovation in the home appliance category – the Food Showcase fridge - offers a premium storage solution for perishable foods,” said Mohammed Gharaibeh, general manager of Home Appliance division, Samsung Gulf Electronics.

“Designed to enable everyone easy access to the items they love the most, this latest refrigerator is also equipped with the latest technological innovations and encased in a stunning design. We are confident this model will prove a success just in time for the Ramadan sales hike that is typical of the season.”

The Food Show Case, or “fridge within a fridge”, is located at the front of the fridge to give every member of the family access to all of their favorites.

Consisting of six separate cases within easy reach on opening the fridge door, items required for cooking such as sauces can easily be kept in the top two units, with middle units allocated for family friendly snacks and the remaining units for the little ones, while other big and lasting items can be stored towards the back of the fridge.

The refrigerator maintains its optimal temperature, ensuring that foods stay fresher longer. Utilising Samsung’s digital invertor technology, customers are guaranteed high efficiency, minimal noise and minimal energy consumption to lower the cost of those energy bills, a statement said.

The Samsung Food Showcase Refrigerator will be available from all major retailers across Bahrain priced at BD1,099 ($2,900). – TradeArabia News Service




Tags: Samsung | Refrigerator |

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