Harrods pride of place for Dubai's Delice
Dubai, July 20, 2014
Dubai-based luxury chocolate and confectionery brand Delice has been launch at the most exclusive Chocolate Room in the world at Harrods’ London.
Delice has confirmed that the London-based luxury store will become the city’s sole retailer for this Mediterranean inspired collection of confectionary, delicately handcrafted by its team of connoisseurs in Dubai.
A unique brand that combines French classics and distinctive opulent ingredients of rosewater, nuts and fruits from the Middle East, Delice blends two cultures with its outstanding innovative designs and premium quality, a statement said.
A rich assortment that comprises luscious marzipan, sweet pâte de fruits and rich, velvety chocolate, Delice is one of the only six chocolate brands in the world available at Harrods London. Its presence in Harrods VIP Room is a true testament of brand‘s commitment to deliver highest quality of natural ingredients, outstanding customers care and luxury packaging to elite clientele the world over, it said.
Launched in 2004 in Dubai, every taste of Delice evokes a sense of reminiscing. For Tunisian born, Jalel Ghayaza, founder of Delice, every bite is an intense recollection of childhood memories of traditional culinary stories that have become his family heirloom, it said.
"Secrets of traditional ingredients have been handed down for generations and today have been added into contemporary and innovative designs making Delice Chocolate a form of confectionary art. Unique combination of chocolates, macaroons and sweet indulgence of dark, milk, white, fruit flavoured and sugar free chocolates, as well as a range of stuffed dates makes Delice a treasure trove for luxury stores and 5-Star Hotels all over the world,' it said.
“Our determination and persistence has been recognized by this exclusive brand; Harrods London. All these years we have been gearing towards this milestone and today we sit amongst world-class confectionery brands, a clear indication of Delice commitment to quality and consistency," said Ghayaza.
"This year has been an incredible journey for Delice, we have witnessed growth in our franchising plans; we have recently opened in Ritz Carlton, Bahrain. Three months ago, we launched in Armenia and we are now preparing for launches in Azerbaijan, Cote D’ Voire and Saudi Arabia are expected later this year. Production for all these markets will continue to be in Dubai to ensure consistency is maintained and monitored,” Ghayaza said. - TradeArabia News Service