A regional expert in Dubai has revealed that there has been a 35 per cent increase in sales of skincare products in July, compared to the average monthly increase in the first half of 2014.

The managing director of Al Hikma Company, Dr Ali F Abdulqader, attributed this increase to high demand triggered by the extreme summer heat and humidity, a statement said.

Dubai-based Al Hikma, specialised in marketing premium skincare solutions and health products, reported that the skincare segment, along with cosmetics, figured on top of the women’s priority list in the Gulf region. This is due to the heightened awareness of the long-term benefits of using such products, it said.

Dr Abdulqader said that organic and natural products enjoy a higher preference among Gulf customers, due to higher spending power in this part of the world, which enables them to move away from chemical skincare solutions.

“UAE customers understand the importance of putting quality over price, and this contributes to the growth of this sector. Moreover, we see demand growing with the increasing population in the Gulf region, with expatriate consumers displaying a culture of high consumption as far as skincare products are concerned,” he added. – TradeArabia News Service