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Lenovo launches smartphones in Bahrain

Manama, August 18, 2014

China's Lenovo has launched its smartphone portfolio in Bahrain as part of a global expansion as consumers increasingly replace their basic cellphones with smartphones.

The company, which has been the world's largest personal-computer (PC) maker for some time, has shifted its focus to smartphones, Dubai-based Nirvana Consultancy's chief analyst Varun Sutholiya told the Gulf Daily News (GDN), our sister publication, citing data from market research and analytics firm International Data Corporation.

“PCs still account for nearly 80 per cent of Lenovo's revenue, but the mobile-devices business, which represents 15 per cent, is growing quickly making it the world's fourth largest vendor of smartphones.

“The company has been quick to respond to changing market requirements and consumer demands and its smartphone range spans the gamut from entry level conscious spenders (A-series), social media and multimedia focused users (S-series) to top-end users (VIBE series),” added Sutholiya.

The first wave of Lenovo's Android smartphones to hit the Bahrain market include the dual-SIM and quad-core S-series with a five-inch HD display and all-glass design S850; the 5.3-inch HD display and 4000mAh battery S860; the 4.7-inch HD display, laser-etched, fabric-feel cover and 3D-textured design S650.

The company has also launched the four-inch display dual-SIM A369i which runs on a 1.3GHz dual-core processor, meant for the affordable market segment.

Next month will see the release of the Vibe Z2 Pro, along with five other models, taking Lenovo's total Bahrain portfolio to 10 smartphones.

“The Middle East, GCC in particular, is a strategically important market for us towards our long-term goal to lead the personal computer plus (PC+) era,” Lenovo Middle East and Africa Mobile Business Group director Shashank Sharma said.

He feels that the continued expansion of 4G networks in the region and a strong push towards smart cities and connectivity is driving a natural consumer need for smartphones at all levels.

“According to an Ipsos MediaCT report, smartphone users in Middle East and Africa are expected to reach 156.4 million this year and 251.9 million by 2017,” said Lenovo Middle East and Africa head of smartphone business Sharay Shams.

“With worldwide smartphone sales accounting for 57.6 per cent of total mobile phone sales last year according to Gartner, there is a tremendous potential for growth in the Middle East market that we are confident of tapping into.

This year, we are seeing a hunger for smartphones and an increase in mobile data usage, enabling a new world of mobile business, entertainment and social networking.'

The Lenovo flagship smartphone is the Vibe Z2 Pro featuring a six-inch screen with 2K (2,560 x 1,440 pixels) resolution, 490ppi screen density and Qualcomm Snapdragon 801 processor.

It is 7.7mm wide and has a metallic brushed-weave design.

Other features include a 16MP rear camera with image stabilisation, an enhanced six element lens and a 16:9 BSI sensor that captures widescreen photos at full resolution.

It also supports 4K resolution and high-speed 120fps recording. - TradeArabia News Service




Tags: Bahrain | Lenovo | launch | Smartphone |

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