Dabur launches ‘anti-ageing’ toothpaste in Mena
Dubai, August 18, 2014
Dabur International, a leading personal and healthcare company in the world, has announced the launch of the ‘Dabur Herb’l Anti-Ageing Toothpaste’ in the Mena region.
The new toothpaste, with anti-ageing property, provides everyday protection against eight vital signs of ageing in the teeth, including receding gums, decay and cavities, sensitivity, loosening, plaque and tartar build up, staining or yellowing, swollen gums, and bleeding gums, a statement said.
Gum recession can result in thin, fragile gum tissues and exposed teeth due to bacterial build up, plaque and inappropriate brushing action, over a period of time. Receding gums are not able to cover the teeth enough to offer maximum strength and protection, thus increasing the risk of developing root cavities, loosening of teeth and even tooth loss, it said.
After years of research, Dabur has successfully developed an innovative formula to find an effective solution that prevents teeth and gums from premature ageing, the statement said.
The toothpaste is a blend of seven herbs. The key ingredients include clove – a strong antimicrobial herb that prevents tooth decay and plaque formation, anti-inflammatory pepper and long pepper for prevention of dental caries, Ginger – an anti-pyretic herb with hypoglycaemic properties, and mint – a natural mouth and breath freshener, it said. – TradeArabia News Service