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Samsung Galaxy Note

Samsung beats Apple tablet sales in ME

DUBAI, September 11, 2014

Samsung Electronics has taken the lead over Apple in terms of tablet shipments into the Middle East and African market.

Samsung placed first with 862,000 units shipped in while Apple managed to bring in 622,000 units, according to the latest figures released by International Data Corporation (IDC) for the second quarter of 2014.

Lenovo followed in third with 420,000 units, and Asus at the fourth spot with a 284,000 units shipped in the second quarter.

Overall tablet shipments recorded a 2 per cent drop during Q2 to a total 3.95 million units, a report in the Arab News quoted a statement from the IDC.

Samsung and Apple saw their combined share market fall six percentage points to 37 per cent in Q2.

This trend is expected to continue as consumers increasingly opt for the "best of both worlds" in terms of price and quality offered by the traditional PC vendors' new releases, IDC said.

"The reasons for the quarter-on-quarter decline in Q2 2014 were twofold," said Victoria Mendes, a research analyst at IDC Middle East, Turkey, and Africa. "We anticipated a slowdown in the Middle East due to the traditionally slow summer and Ramadan period, but there were also inventory pileups from the previous quarter in some parts of Africa and the Middle East, and these served to amplify the market's deceleration."

Traditional PC vendors such as Lenovo, Asus, Toshiba, HP, and Acer are becoming much more aggressive in terms of their product launches and pricing strategies, resulting in a considerable shift in consumer demand, Mendes said.




Tags: Samsung | Apple | Tablet |

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