This Eid al Adha, 500 lucky shoppers will have the chance to win prizes worth up to Dh500,000 ($136121) as part of  Dubai Shopping Malls Group’s (DSMG) Eid in Dubai promotion, which will begin on September 25 and run up to October 11, in Dubai, UAE.

Consumers who shop for Dh200 ($54) or more will receive scratch cards and win instant shopping vouchers worth Dh1,000 ($272).

Majid Al Ghurair, chairman of DSMG, said: “With this Eid season, we anticipate a great turn up of mall goers who will be shopping for gifts for their families and loved ones and this promotion has been organised to add further joy to the shopping experience altogether. With our previous summer season campaign reporting increased sales in malls and averaging a 10 per cent growth in visitor numbers, we were encouraged by the upward trend to take on another promotion during Eid Al Adha in order to reward our shoppers for their continuous support. We feel confident that our Eid Al Adha promotion will receive a positive response as we prepare for the upcoming campaign.”

Saeed Al Falasi, director for strategic alliances at Dubai Festivals and Retail Establishment, the organisers of Eid in Dubai, said: “DSMG continues to attract people with its array of shopping promotions offers and entertainment activities, strengthening Dubai’s reputation as an incredible city full of pleasant surprises for both residents and visitors. The 17-day promotion offers consumers the best in shopping and winnings which will only further enrich their shopping experience. The successful association between DFRE and DSMG has once again proved to be a successful collaboration between the government and private sectors that has helped put Dubai on the world map as a key shopping destination offering unique shopping experiences.”

The participating malls in the upcoming campaign include, Arabian Centre, Bin Sougat Centre, Burjuman, Century Mall, Ibn Batuta Mall, Lamcy Plaza, Oasis Centre and Reef Mall. – TradeArabia News Service