Monday 21 January 2019

Officials at a press briefing

Godrej Lockss plans Bahrain sales boost

MANAMA, December 1, 2014

Godrej Locking Solutions and Systems (Godrej Lockss), an Indian locking and security solutions firm, plans to double its current market share in Bahrain in the next three years.

Currently, Godrej Lockss enjoys 2.9 per cent share of Bahrain locking solutions market, which has a potential of approximately $15 million, according to company officials.

The company's head of international business Prasad Sane told the GDN that the company was targeting at least 300 retailers vending its products in the country within three years, reported the Gulf Daily News (GDN), our sister publication.

As of now, 180 retailers in Bahrain sell the company's products.

Operational for the last five years in the kingdom, Godrej Lockss' major selling product categories - mortise, door controls and padlocks - contribute to 75 per cent of its business in the market.

In a bid to strengthen its footprint in Bahrain and expand distribution, Godrej Lockss has partnered with Delta Industrial Supplies.

"With this partnership, we plan to make available the entire range of Godrej Lockss locking solutions and access control devices in Bahrain," Sane said.

The company is also launching a new range of products designed specifically for the Middle East market based on customer feedback and research.

Godrej Locking Solutions and Systems is a unit of Godrej & Boyce, India's multinational conglomerate. - TradeArabia News Service

Tags: Bahrain | double | Market share | Godrej |

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