Dubai-based Nail the Deal, a leading online retail portal in the Middle East and part of Cosmos Creative Services, has recorded a 19 per cent increase in its subscription base in 2014.

“Daily deals or group buying websites have not only given consumers an array of opportunities to try products or experience services within their respective areas, but have also allowed retailers and business owners to reach a wider client base,” said Neha Matoo, senior business analyst of Nail the Deal.

Nail The Deal also attributed its business’ year-on-year subscription uptrend to the UAE’s robust e-commerce industry, which is expected to be worth $10 billion by 2018. In addition, the country has shown the most upbeat online shopping behaviour among consumers in the Middle East, according to a recent MasterCard survey.

“The UAE experience is also reflective of the e-commerce revolution that is happening across the GCC. PayPal, for example, predicts that B2C online sales in the Gulf would stand at $15 billion in 2015, which is around 67 per cent higher than the $9-billion projection this year,” Matoo added.

Since launching in 2010, Nail the Deal has become one of the most significant players in the regional daily deals segment.

In Dubai, Nail the Deal has obtained a competitive edge by targeting all locations of the emirate – not just the downtown area, which is popularly identified as the ‘New Dubai’ – and offering a diverse range of products and services at different price points, according to Matoo.

“2014 has been a good year for Nail the Deal and we aim to replicate this positive performance next year. In January, we are expecting to launch a dedicated website for eyewear as we take advantage of the growth opportunities in the UAE’s e-commerce market,” Matoo concluded. – TradeArabia News Service