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Ritu Kumar...elegance redefined

Top Indian Fashion Designer to showcase at Wedding Fair

AJMAN, February 8, 2015

Celebrated Indian designer Ritu Kumar will present her couture collection at the Wedding Fair at The Ajman Palace Hotel in the UAE emirate on February 12.

Kumar was the first woman to introduce the ‘boutique’ culture in India 45 years ago under the brand name Ritu. Today she has over 35 outlets in all major cities in India and an international presence in Dubai, UAE.

True to her aesthetic, the bridal line that will be unveiled at The Ajman Palace Hotel, is a perfect blend of traditional Indian aesthetic with typical Ritu Kumar print and embroidery accents. The collection is inspired by traditional zardozi embroidery and kanjeevarams incorporated with contemporary designs and motifs in a range of saris, suits and lehngas. Heavy embellishments, being stylish and sophisticated, form the perfect couture collection. The colours are subtle ranging from silver and golds to traditional reds, fuchsia and oranges.

With exquisite designs, intricate detailing and an appealing colour palette the collection is elegance redefined. The lehngas from the collection are beautifully rich and colourful with hand woven designs in luxurious material. Made for the modern brides, the lehngas are a perfect blend of modern designs with traditional sensibilities keeping in mind the comfort and versatility.

Sarees and suits from the collection speak volumes in terms of elegance. Sarees and suits in net, chiffon, lace and georgette, in bright colours is a pastiche of the entire colours of spectrum. Elegance of the garments is enhanced by the use of lace and gota patti work for the borders and dupattas. The collection is edgy and versatile with a hint of traditional karigari and embroideries.

Ritu Kumar is a modern-day designer patronised by international style icons but a larger part of Ritu still lives in an era of the ruling dynasties of India, sharing the spirit of the spinners, weavers, dyers, printers and embroiderers. She is inspired by the patronage given by the erstwhile royalty which fashioned the costumes of the Maharajas, Ranis and other Royalty. Some of the fabrics used in the era were the much acclaimed delicate muslin from Dacca, fine silk brocades from Varanasi, complex woollen weaves from Kashmir and intricate gold embroideries from Lahore.

Ferghal Purcell, general manager of The Ajman Palace Hotel, said: “The Ajman Palace Hotel is a prestigious address for weddings where luxury meets elegance. ‘The Wedding Fair’ is Ajman's first wedding expo and will serve as a showcase for visitors to see the finest mix of wedding must-haves including the latest trends in bridal wear. We are extremely proud to have India's top most designer Ritu Kumar participating in the fashion show". – TradeArabia News Service




Tags: UAE | Fashion | wedding | Ajman Palace |

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