Officine Panerai, a firm that designs, manufactures, markets and sells watches, has opened its first boutique in Bahrain in collaboration with partner Asia Jewellers, as part of its expansion plans.

The new boutique opened its doors in Moda Mall, a leading high-end shopping destination in Bahrain placed on the ground floor of the Bahrain World Trade Center (BWTC).

It has been designed with a sophisticated rich interior which includes Venetian walls, Italian furniture and a gold Calacatta marble stone floor; all of which offers a welcoming luxury feel to all its visitors, said a statement.

The façade décor features a back lit watch mechanism which is a new decoration installed only in Dubai Panerai boutique, it said.


Milvin George, regional managing director, Panerai, said: “We are delighted to launch our first boutique in Bahrain in such a significant location and in cooperation with one of the leading dealers, Asia Jewellers. This will strengthen our core mission to be closer to our existing and potential customers in the kingdom.

“The new boutique is a significant part of our expansion plan across the GCC and we are happy to mark this milestone which will enable us to reach the residents, the commercial community and tourists that frequently visit this prestigious mall.”


The design of the boutique, with a floor space of around 27 sq m, is emblematic of all Officine Panerai boutiques, in which each detail recreates a classic Italian style environment inspired from the sea; the main distinctive element of the brand, the statement added. - TradeArabia News Service