Tuesday 19 March 2024
 
»
 
»
Story

MAF lines up fashion events at Dubai malls

DUBAI, March 14, 2015

Majid Al Futtaim, a leading retail and leisure group in Mena region, has lined up exciting activities on and off the catwalk this spring/summer season, to make shopping a great experience for its cutomers.

The UAE retailer is inviting cutomers to be fabulously fashionable until April 5 at Mall of the Emirates, City Centre Deira, and City Centre Mirdif, with regional talents, in-store promotions, design competitions, a model search, fashion shows and celebrity appearances.

Harvey Nichols – Dubai will be hosting fashion shows on March 26 and 27 featuring Spring/ Summer 2015 looks from designers such as Kenzo, Moschino, Dolce & Gabbana, Chloe and more!

Younger fashionistas will get inspiration from the “mini-me” children’s looks that will be featured on Friday’s catwalk shows. Each Guest will receive a gift from Harvey Nichols – Dubai and will be invited to enjoy a complimentary beauty experience with Dior Beauty, it stated.

The Mall of the Emirates will also reward lucky patrons with a shopping spree worth Dh25,000 ($6804) weekly upon spending a minimum of Dh699 ($190) at any outlets within the mall.

Hussain Moosa, the associate director for Mall of the Emirates, said double chances of winning will be given to those who spend in the fashion category of the mall.

In addition, mall shoppers will have the opportunity to become supermodels through an online competition from March 13-26, and one lucky winner gets an amazing makeover package at the mall, stated Moosa.

"We welcome the new season with great enthusiasm and hope our visitors will enjoy the latest Spring/Summer fashion collections coming in. Mall of the Emirates offers an array of exciting activities such as catwalk shows, special treats for visitors, and thrilling prizes to win, guaranteeing to revamp any fashionista’s wardrobe," he added.

Majid Al Futtaim takes pride in its clientele’s individual style. To further this, City Centre Deira will hold the ‘Star Style Search’ on March 26 to 28 with a special celebrity guest – the region’s pop singer with a soulful voice:  Yara, who will also perform her latest hits.

Every purchase at any of the fashion brands within the mall will give shoppers the chance to become a supermodel for the day.  

Among the top 20 finalists vying for the title, one lucky winner will be glammed up by industry-leading make-up artists and stylists, photographed by a professional, featured in a leading lifestyle magazine, and receive a shopping spree worth Dh10,000 ($2721).

“To complement the excitement that the new season brings, we want to inspire our patrons to express their personal styles in smart and inspirational ways, and what better way than by with the influence of fashion icon Yara,” remarked Majed Al Fahim, the senior mall manager at City Centre Deira.

City Centre Mirdif will also help its shoppers keep their style game on point with a series of catwalk shows that will run from March 19 to 21.

Fashion enthusiasts will get their daily dose of inspiration from six catwalk shows of 12 looks per day that will feature the top ensembles from 30 participating premium fashion labels. Closing the mall runway in style is the Queen of the Stage, Myriam Fares, who will perform her latest hits.

At City Centre Mirdif, kids can take part at ‘Trashion’ - a thrilling event that nurtures the next generation’s inkling for design, as well as instils love for nature.

The talented kids will be invited to showcase their artistic talents and sense of style by designing a garment using recyclable materials. The carefully-selected contestants will have the opportunity to showcase their work on the City Centre’s Mirdif runway on March 20 and the top three young designers will be rewarded with cash prizes worth Dh5000 for the first place, Dh3000 for the second place, and Dh2000 for the third place.

A stylish holiday is at stake for those who are looking into updating their wardrobe for the coming season by shopping at City Centre Deira or City Centre Mirdif, said the MAF in its statement.

For a minimum spend of Dh399, a shopper will get a raffle entry to win a luxurious five-star vacation for two in Paris worth Dh70,000. To double the fun, the first twenty patrons can spend a total of Dh999 at City Centre Mirdif and Dh799 at City Centre Deira to take home a Polaroid camera.

"It is a great pleasure to have Myriam Fares as part of our Spring celebrations and we hope visitors will enjoy the unique opportunity of seeing her perform and share her beauty experience," said Mohamed Al Jasmi, the mall manager for City Centre Mirdif.

"We are also proud of educating the younger generation about the style and substance of recycling through the Trashion show," he added.-TradeArabia News Service




Tags: Dubai | Majid Al Futtaim |

More Retail & Wholesale Stories

calendarCalendar of Events

Ads