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Chief executive officers at MAF.

Majid Al Futtaim to mark decades of milestones

DUBAI, March 29, 2015

UAE-based Majid Al Futtaim (MAF), the leading shopping mall, retail and leisure pioneer across the Mena region, plans to mark this year two decades of historic moments in its operations in the region.

They include the 20th anniversary of City Centre Deira, MAF’s first shopping mall development in Dubai and the first City Centre development in what today is the largest shopping mall network brand s in the region.

This year also marks the anniversary of a number of Majid Al Futtaim iconic brands that helped transform the face of shopping and entertainment in Dubai, including:

•    20th anniversary of Carrefour … The first international hypermarket in the region and first to be integrated with a shopping mall, has expanded to 13 countries in the region with more than 60 hypermarkets and 70 supermarkets.

•    20th anniversary of Magic Planet … First introduced at City Centre Deira, the Magic Planet experience includes rides, games and entertainment adventures 17 locations in 8 countries that help keep the entire family young at heart.

•    15th anniversary of VOX Cinemas … The region’s largest multiplex network now has 129 screens, including cutting-edge digital 2D, 3D and 4D and luxury movie viewing experiences.  Over the past 15 years VOX Cinemas has screened 5,000 films to 50 million customers.

•    10th anniversary of Mall of the Emirates … The opening of the region’s first shopping resort and entertainment center achieved worldwide attention and acclaim. More than 300 million people have visited more than 590 stores featuring international, regional and local brands. Mall of the Emirates will mark its 10th anniversary with the completion of Evolution 2015, a major redevelopment and expansion project that will include a series of new shopping, entertainment and dining concepts.

“Over the last 20 years Majid Al Futtaim developed a portfolio of shopping and entertainment destinations that are true to our ideals and values.  We set out to transform the face of shopping by creating innovative new experiences that expand our world and inspire those around us,” said Majid Al Futtaim Holding CEO Alain Bejjani.

Since the opening of City Centre Deira, more than 1.6 billion people have visited Majid Al Futtaim retail and entertainment destinations, including more than 250 million last year.

Majid Al Futtaim signature destinations in the region include a 15,000-square-metre indoor/outdoor water park in City Centre Bahrain, the largest cinema network in Oman – operated by VOX, as well as Lebanon’s first LEED Gold certified mall in City Centre Beirut.  Most recently Majid Al Futtaim announced a five-year EGP22.5 billion investment plan in partnership with the government of Egypt.

The flagship project in that development plan is the new Mall of Egypt, a 455,000 sq m facility that will include the first-ever indoor ski slope in Africa.  

“While we are proud of what we’ve accomplished over the past 20 years, we have ambitious plans for the future.  Our intention is to double the size of our business in the next five years,” said Bejjani.

“While that growth will come from both investment in existing brands like you are seeing in Mall of the Emirates as well as in market expansion like you are seeing in Egypt, everything we do will build on our commitment to innovation and enhancing customer experiences.

“Whether we are looking at new entertainment concepts, refining our current offering or developing a new loyalty program, the question we always ask is how this will contribute to our ability to create great moments for everyone, everyday,” he concluded. – TradeArabia News Service




Tags: Carrefour | Majid Al Futtaim | City centre | mall | Deira |

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