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Tchibo .... fusion of coffee and non-food items

Tchibo expands presence to Dubai Mall

DUBAI, May 12, 2015

Tchibo, a German chain of coffee retailers and cafés, also known for its weekly-changing range of other products, has announced the opening of Tchibo Shop & Tchibo Coffee in Dubai Mall, UAE.

Following the well-known Tchibo business model in Germany and across Europe, the Tchibo Shop offers a fusion of coffee and non-food items to its customers, introducing a unique shopping concept in the Middle East region, said a statement from the company.
 
Launched initially as a coffee mail-order firm, Tchibo expanded from just coffee, to coffee machines, clothing, household items, electronics and electrical appliances, in just a few years, it added.

Toufic Kreidieh, CEO of BFL Group, said: “The Tchibo model has been instrumental in building buzz around the stores across Europe, successfully drawing in customers to its doors to enjoy their coffee and enjoy their shopping experience.

“We identified a need for our Tchibo Coffee Shop concept in Dubai and we are committed to expand further, with plans to open more stores across the GCC and the region,” he added.

In a global market where it has become harder to impress the shopper, Tchibo manages to stand out from the rest with its exclusive business model by creating an air of anticipation. Each week boasts a new range of affordable, innovative, and high-quality German products, each exclusive to Tchibo, added the statement.

Yasser Beydoun, managing partner of BFL Group, said: “Tchibo was quick to recognise that lifestyle-oriented coffee lovers in Dubai want a modern coffee they can indulge on. With Piacetto Espresso, the Tchibo Coffee Service has a brand which precisely fulfils the product expectations of this modern, urbane target group present in global cities like Dubai by incorporating the highest in authentic Italian espresso taste.

“With the opening of the Tchibo Coffee Shop in Dubai Mall, we anticipate the same success we witnessed across Europe to echo here in the Middle East,” he added.

Tchibo owns and operates eight other Tchibo shops around the UAE, it stated. – TradeArabia News Service




Tags: Dubai Mall |

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