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Sahar Madani launches new abaya collection

DUBAI, June 15, 2015

Sahar Madani has launched her new collection of abayas at the Summer Abaya Trunk Show.

From what was the simplest black dress used to cover the body, to what has today become an exotic fashion statement, the abaya has gone through many stages of transformation over the years, said a statement.

The modern-day designs put abayas on the same level as ball-room gowns on the fashion dais, it said.

“An Abaya today is not just a cultural garment, but also a bold fashion statement. Women are constantly looking for new and innovative designs in the abaya product range and we’re giving it to them,” said Madani.  

The new collection was unveiled recently at the event, held at The Address Downtown Dubai and attended by the region’s top fashion personalities and VIP ladies.

Through her designs, Madani wants to give women the voice to express their uniqueness.

“What a woman chooses to wear in terms of colour or design, it showcases her personality. Just by looking at her you can tell if she’s classy, modern or an eccentric and outgoing person,” she said.

“The amount of detailing and the way we’ve used the fabric, makes our abayas extremely expressive and unique. In this region and the GCC where most women wear abayas, my collection empowers them and allows them to express themselves.” she added.   

For this collection, Madani drew inspiration from the different aspects of summer – the breeze, the bright sun and light cotton fabrics.

The abayas are made using cotton, which is perfect to beat the summer heat. The collection is available in many different colours along with black and the designs include a mix of Bisht-styled cuts, which allow women to leave the abayas open or closed as per their preference, without being too tight on their body.

The show also saw the participation of other big names like Gabs Bags and Azur Spa. While Gabs showcased its new collection of bag designs which symbolised creativity and unconventional experimentation, Azur Spa presented its wide range of beauty and wellness services.

It provided a platform for big brands from various industries to come together and unveil their latest offerings. - TradeArabia News Service




Tags: launch | Show | Abaya | Sahar |

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