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Obi launches 2 premium-design smartphones

SAN FRANCISCO, August 27, 2015

Obi Worldphone has launched two high-quality, premium-designed smartphones priced at an exceptional value to attract discerning young people in fast-growth markets in Asia, Africa and the Middle East.

Designed by renowned San Francisco-based product studio Ammunition, Obi Worldphone SF1 and SJ1.5 are set apart by iconic industrial design. Ammunition also developed Obi Lifespeed, a custom user interface for Android that unifies the software and hardware experience.

Obi has integrated elegant design with high-end technology from Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display, Inc. and Samsung.

“Over the next three years 1 billion users will upgrade from low-end, starter smartphones to models with more power and greater functionality," said Tim Bajarin, president of US-based Creative Strategies.

“The Obi Worldphone no-compromise design and aggressive pricing makes it very appealing to this audience as the market for smartphones expands and the upgrade market for smartphones accelerates.”

Obi and Ammunition marked with launch at the Autodesk Gallery with Obi Worldphone co-founder John Sculley, former head of Apple and Pepsi-Cola and an international investor in consumer technology companies, and Robert Brunner, Ammunition’s founder and partner.

"Obi has taken the best of Silicon Valley – innovations in design, state-of-the-art technology and high standards for manufacturing – and fused them into beautiful, powerful tools at attractive prices,” Sculley said. “Our efficient cost structure and broad distribution combine to present empowering tools that help our customers achieve their aspirations.”

“With Obi we set out to create beautiful, original smartphones that go beyond consumers’ expectations. From concept through to manufacturing, we’ve paid incredible attention to quality, materials and engineering to achieve the highest level of design,” Brunner said. “We’ve obsessed over every detail of the Obi experience — from industrial design, user interface and packaging — to deliver inspiring products that overturn the misconception that great design has to come at a high price.”

Obi Worldphone SF1 is the company’s flagship 4G/LTE smartphone featuring state-of-the-art photography and audio capabilities. The SF1 has a raised 5-inch display made of durable Corning Gorilla Glass 4 - an instantly recognizable signature element that emphasizes the interplay of the hardware with the user interface.

The SF1’s premium feel comes from its reinforced fiberglass body and metal accents at the top and bottom of the phone. The SF1 also features a long-life, quick-charge battery and easy-access, dual SIM slot with micro secure digital (SD) expansion. The SF1’s suggested retail price is $199 for the 2 GB RAM / 16 GB internal memory version and $249 for the 3 GB RAM / 32 GB internal memory version.

SJ1.5 – 3G Smartphone

The Obi Worldphone SJ1.5 is a 3G smartphone powered by the MediaTek MT6580 Quad-Core processor. The SJ1.5 has an asymmetrical design, with a crisp, squared-off top and a curved bottom that gives it a distinctive silhouette. The screen is made from 2.5D curved glass built flush with the body of the phone to give it a seamless feel in the hand.

The SJ1.5 offers unique colour and accent options, taking a more expressive approach. In addition to featuring easy-access dual SIM slots, the SJ1.5 comes with 16 GB of internal storage and a card slot for memory expansion. The SJ1.5 sports front and rear cameras and is protected by scratch-resistant Corning® Gorilla® Glass 3. The SJ1.5 uses the Android Lollipop operating system and its suggested retail price is $129. – TradeArabia News Service




Tags: Smartphone | Obi |

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