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MEA smartphone sales to hit $23.5bn

DUBAI, September 29, 2015

With strong growth in the telecommunications industry and a wide range of smartphone options to suit all budgets, smartphones sales in the Middle East and Africa are expected to grow to $23.5 billion by 2020, according to Euromonitor International. 
 
As the region’s largest and most anticipated consumer IT and electronics show, the 25th edition of Gitex Shopper is promising tech-savvy consumers the very latest models at the best possible prices, said a statement.
 
The sales extravaganza has been scheduled to take place from October 3 to 10 at the Dubai World Trade Centre (DWTC).
 
It will offer fantastic deals on smartphone devices from the world’s top technology companies and the region’s power retailers, it said.
 
The Sony Xperia Z5, the new Samsung Galaxy Tab S2 and the Samsung Gear S2 wearable device are just few of the smartphones devices that will be at the show.
 
Trixie Lohmirmand, senior vice president, DWTC, organiser of Gitex Shopper, said: “Smartphones have become pocketable personal computers, enabling us to stay connected, access the internet and engage directly with brands, services and social networks.
 
"It’s clear that they’re rapidly becoming an essential device rather than one that would be nice to have, and it’s never been easier or more affordable to purchase one thanks to the exceptional offers being showcased during our 25th anniversary show.”
 
Samsung, a leader in consumer electronics, will present its latest products and exciting promotions. 
 
C Purushothaman, head of Marketing, IM Division, Samsung Gulf Electronics, said: “Together with Gitex Shopper, Samsung strives to meet the needs of every customer, offering the latest technology at the most attractive prices. 
 
"This year, shoppers will have the chance to experience the newest in wearables and smartphones including the Galaxy Note5, the Galaxy S6 edge+ and the new Galaxy Tab S2. We are also happy to announce that our new Gear S2 wearable device will be on display for the first time in the region.”
 
A disrupter in the global consumer electronics industry, Obi Worldphone will host the regional launch of their latest smartphones at Gitex Shopper. 
 
Amit Rupchandani, managing director at Obi Worldphone EMEA, said: “This year’s Gitex Shopper is particularly exciting for us as it follows almost immediately after the global launch of our flagship Obi Worldphone SF1 and the SJ1.5. 
 
"The UAE is one of our priority markets, and we are pleased to time the local roll-out of these products around the biggest consumer technology event in the region."
 
“The SF1 is powered by the latest Qualcomm Snapdragon 615 processor and runs on the Android Lollipop operating system. Designed by world renowned product studio Ammunition, the Silicon Valley-designed smartphones also feature superior camera technology, Dolby Audio and reinforced Corning Gorilla Glass 4, boasting a refreshing new form factor and high-end technology that does not fail to impress," said Rupchandani.
 
"Ammunition also designed Obi Lifespeed – a custom user interface that runs on both the SF1 and SJ1.5. Obi Worldphone will have a prominent presence at GITEX Shopper this year, with a number of interesting activations to give consumers a 360˚ experience of our new products,” he said.
 
As a leading power retailer in the region, Jumbo Electronics will enjoy significant presence at the event.
 
Nadeem Khanzadah, head of OmniChannel Retail, said: "As another GITEX Shopper season kicks off, we are excited to bring customers the latest launches and best value offers. We have a selection of newly released smartphones lined up including the Samsung Note 5, Sony Xperia Z5 and Samsung Galaxy S6 Edge+, which we expect to be top-sellers. 
 
"With the rising demand in wearables and headphones, we’ll also be featuring deals for Huawei Talkband and Sennheiser. Popular products such as entertainment showcases, laptops and cameras will be available at the show. As always, shoppers can look forward to Jumbo’s  highly anticipated signature bundled offers and rewards across a wide range of product categories.” - TradeArabia News Service



Tags: Electronics | Gitex | Shopper | IT | consumer |

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