Salam Studio & Stores, one of the leading fashion and lifestyle stores in GCC, has signed a deal with Mall of Qatar to open its new upscale luxury department store at the country's top leisure, entertainment and shopping complex.

Under the deal, Salam Studio & Stores will lease three floors consisting of over 8,000 sq m to showcase a wide array of leading international brands that will join Mall of Qatar’s select merchandise mix, said a statement from the Mall of Qatar.

Salam Stores also features a contemporary Café and a lounge area, dedicated children's department and the assistance of personal shoppers to complete the ultimate retail therapy experience which will set the mood for sheer comfort and indulgence, it stated.

The signing ceremony was held at the site office of the Mall of Qatar in the presence of Mall of Qatar managing director Shem Krey and  general manager Rony Mourani along with AbdulSalam Abu Issa, the deputy chief operating officer of Salam International Investment.

Established in 1952, Salam Studio & Stores has grown into a leading retailer offering the latest in luxury designer apparel, fashion brands, perfumes, photography equipment, homeware, jewellery and accessories.

Salam's numerous brands range from the exclusive to the innovative and the regional giant is well known for its penchant for offering upscale shopping experiences, it added.

On the launch, Mourani said: "We have always promised to bring the very best exclusive brands to Qatar. Salam Studio & Stores offers the ultimate shopping experience for luxury shoppers with high standards of service and product offering."

Abu-Issa said the company was glad to be entering into the agreement with the Mall of Qatar.

"It will be a pleasure for us to unite our strengths and the legacy of the Salam Stores brand in the region with the distinctiveness and aspirations of the Mall of Qatar. With the opening of this store at Mall of Qatar, we look forward to bringing a wide variety of haute couture and luxury lines under one roof," stated the official.

"Our focus overall is to contribute through this agreement, to the class and quality of Qatar’s upscale retail experiences," he added.-TradeArabia News Service