Souq.com, a leading online retailer in the Middle East, has partnered with OnePlus, an innovative Smartphone manufacturer, to launch its first online brand store in the UAE and Saudi Arabia.

The brand store will offer OnePlus fans across the region access to the vast catalogue of OnePlus products and accessories at click of a button.

As a value added benefit to customers, all products purchased via the online store will have no shipping costs and will be delivered for free. Additionally, as the authorised reseller of OnePlus in the region, Souq.com will provide one year warranty on all products purchased via the brand store in the UAE and two year warranty in Saudi Arabia.

Ronaldo Mouchawar, CEO & co-founder of Souq.com, said: “The Middle East is experiencing a boom in online smartphones sales. A dedicated brand store helps connect consumers with the brand, provides a positive experience and gives a boost to brand equity and thereby sales. As the OnePlus’ authorized reseller for the online channel in the Middle East, Souq.com is delighted to support OnePlus in this new venture and make technology more accessible at a competitive price to our customers. We will be soon launching OnePlus X, the latest device from OnePlus on Souq.com”.

Steven Wang, head of new markets, OnePlus, said: “By paying attention to the smallest details, taking a holistic approach to product design, and working with the best partners, we have been able to create the greatest day-to-day user experience in our products without compromise. We endeavor to bring technology back to the community by building an open and collaborative platform. We are excited to launch the first OnePlus online brand store in the Middle East with our official online partner Souq.com, who have a proven track record of successfully bringing world-leading international brands exclusively to this market.” - TradeArabia News Service