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Alshaya Group country manager for Bahrain James Kennedy,
left, with Hanna at the signing

Viva, Alshaya launch partner’s redemption programme

MANAMA, February 9, 2016

Viva Bahrain has unveiled its exclusive tie-up with Alshaya Group, offering customers the opportunity to use their earned points in Viva Rewards at more than 30 recognised retail brands offered by the franchise group in the kingdom.
 
It is a major initiative to further enhance Bahrain’s first telecom loyalty rewards programme.
 
The free loyalty programme assigns prepaid and postpaid customers points for using their mobile or data services, and also offers redemption of telecom benefits including free Viva to Viva calls, SMS, international minutes, as well as additional data.
 
With retail choices ranging from health and beauty brands such as MAC, Bath & Body Works, The Body Shop; to fashion and footwear featuring Debenhams, River Island, H&M, Oasis, Footlocker, Payless, Mothercare; from home furnishings and lifestyle offerings like Pottery Barn, Teavana, to culinary services including Starbucks, IHOP, PF Chang’s and Pinkberry, Viva customers will now be able to redeem points for their diverse lifestyle and shopping needs.
 
Andrew Hanna, Viva CCO, said: “We are excited to offer new enhancements to our loyalty programme by extending the redemption of points not only for telecom benefits, but for the actual purchase of products in a wide range of outlets through our strategic partnership with Alshaya Group. 
 
“This is the first of many partnerships that we have lined up with the aim to continue offering the best lifestyle experience to our customers beyond the normal range of products and services offered as an operator.” - TradeArabia News Service



Tags: Bahrain | loyalty | Rewards | Viva |

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