HTC, a leading manufacturer of smartphones, has unveiled its much-awaited flagship smartphone – the HTC 10 -- in the Middle East.

Playing to the Power of 10 - symbolising greatness and independence but also that the whole is greater than the sum of its parts - this newest addition to the HTC phone family combines a world class camera with gold standard audio, bold new metal unibody design and unparalleled performance.

Inspired by light and sculpted to perfection, the HTC 10 employs a new approach to design where bold contours are carved out of solid metal. Capturing the light beautifully, the chamfered edges boast a slimmer, more slender look with its full glass front merging seamlessly into the metal body.

“With the HTC 10, our design teams worked tirelessly to build a phone where the power button has been beautifully crafted, where the speakers deliver a sleeker look and better sound quality and where the fingerprint sensor recognises your finger from almost any angle,” the company said.

Engineered to handle everyday knocks, bumps and scratches, the HTC 10 was subjected to over 168 hours of extreme temperature tests, ranging from a freezing -20 deg C to a scorching 60 deg C, plus over 10,000 drop, bend, scratch and corrosion tests, it said.

World-class camera
HTC 10 comes with what the company says is the best smartphone camera available on the market today. “With the world’s first optically stabilised, larger aperture f/1.8 lenses on both the front and rear cameras, new larger sensors, 12 million of new generation UltraPixels (1.55um per pixel), faster laser autofocus powering the main camera and a wide angle lens and screen flash on the front UltraSelfie camera, this smartphone delivers brilliantly sharp, low light and high-resolution photos whether behind or in front of the lens,” it said.

Boasting a DxOMark score of 88, this is one of the highest camera quality scores of any smartphone to date and is the result of tens of thousands of hours spent fine tuning each element to deliver world-class photos and videos, the company added.

The HTC 10 combines vivid 4K video with the world’s first stereo 24-bit Hi-Res audio recording, capturing 256 times more detail than standard recordings, across twice the frequency range.

Built for audiophiles, the HTC 10 is certified for Hi-Res audio and has been designed to make music sound the way that the artist intended. A headphone amp that delivers two times the power of a conventional headphone amp, the ability to upscale from 16-bit to 24-bit audio and high performance digital to analogue conversion combine beautifully to produce ten times lower distortion than other devices on the market, delivering an all round audio performance that cannot be beaten, the company said.

The HTC 10 boasts the latest Qualcomm Snapdragon processor with enhanced 4G LTE. Each device also comes with Boost+ which is designed to make the phone faster, to consume less power and to provide effective security and applications management features.

The smartphone also includes the latest in-box quick charge 3.0 Rapid Charger with improved thermal management, so the battery can be charged by up to 50 per cent in just 30 minutes.

With HTC’s specially created new Freestyle Layout, the user no longer have an on-screen grid that dictates the layout. “Instead you can get creative by dragging icons, stickers and widgets anywhere you like. Layer them, group them, link stickers to apps or get rid of screen icons altogether, the choice is yours,” the company said.

 The HTC 10 will come in two variants with different Qualcomm Snapdragon processors to cater for different market needs. They will both offer the same design, audio, camera and display, with a similar software experience and battery life.

The smartphone will be available at leading retailers in the Middle East from early May.  The HTC 10 will have initial operator exclusivity with Etisalat in the UAE and STC in Saudi Arabia. – TradeArabia News Service