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Huawei P9 launched in Middle East

DUBAI, April 26, 2016

Huawei Consumer Business Group has launched its new flagship smartphones, the Huawei P9 and P9 Plus across the region at an exclusive launch event at Dubai Design District.

The Huawei P9 is the first smartphone co-engineered with the global iconic brand, Leica Camera AG. The P9’s dual-lens camera allows people to capture both vivid colours and striking black and white images.

“Huawei is excited to give P9 users the best smartphone photography experience by leveraging the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years,” said Jiao Jian, president of Huawei Consumer Business Group in the Middle East.

“Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to user experience. P9 users can now capture images with unmatched clarity, richness and authenticity, with a masterfully designed and powerful smartphone that looks and feels incredible.”

Key to the P9’s superlative imaging capabilities is a dual-camera design that fully unleashes the power of Leica’s optical lenses, renowned for precision and attention to detail, and subject to the industry’s most stringent quality screening requirements.

The RGB camera on the P9 specializes in capturing colour, while the monochrome camera is outstanding at acquiring picture detail. The two rear cameras of the P9 work in tandem to enable users to create images of superior detail, depth and colour. The P9 truly excels in low-light conditions, as the dual-camera design guarantees more light and detail can be captured.

Users may choose between three film modes: Standard, Vivid Colors and Smooth Colors, depending on their personal preferences. By selecting the monochrome mode, P9 users can use their devices as a true monochrome camera to capture powerful and evocative black and white images of superior quality.

The P9 supports camera focusing based on three methodologies – laser, depth calculation and contrast – and automatically selects the one that yields the best result in any given environment.

The wide-aperture photography feature on the P9 allows users to experiment with innovative visual effects to create unique images and content. The P9 makes it easy to adjust the camera aperture to create bokeh and other depth-of-field effects, while keeping the main object in sharp focus.

“Leica and Huawei share an uncompromising commitment to imaging excellence, and our partnership will put outstanding photography into the hands of more consumers around the world,” said Oliver Kaltner, CEO, Leica Camera AG. “We are deepening our collaboration to give users a more optimal smartphone photography experience.”- TradeArabia News Service




Tags: Huawei | Smartphone | Leica |

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