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Millennials are ‘unstructured shoppers’: new study

CONNECTICUT, USA, June 20, 2016

Millennials are found to be unstructured shoppers that shop frequently and for a long period of time. When shopping for groceries, Millennials’ shopping missions are for immediate needs only, found a study on their buying behaviours.

The same study found that Millennials are less loyal to and are disaffected by brands compared to Gen X. 29 percent of Millennials and 35 percent of Gen X say they “usually buy the same brand, but will try others on occasion” and 26 percent of Millennials say they are likely to “buy whatever brand they feel like at the time.”

The study was released by global consumer retail leader and private brand pioneer, Daymon Worldwide, according to which it is important to study the habits and values of Millennials in order to understand how they will shape the future of retail.

Daymon Worldwide vice president Vasco Brinca, said: “By the year 2030, there will be more Millennials than any other generation, including Baby Boomers, in the United States. We have never experienced a generation like this, in large part because they have grown up with economic uncertainty, high unemployment, and are always-on digitally. It is critically important to study this generation and their culture today to discover the impact they’ll have on the world’s future.”

The study, called ‘The Next World: How Millennials Will Shape Retail’, also reveals impactful data around Millennials’ attitudes and beliefs, their online habits, parenting and family trends, work/life balance and health and wellness behaviours. –TradeArabia News Service




Tags: retail | Shopping | Millennials | worldwide | daymon |

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