Thursday 21 February 2019

Karim Beg, head of marketing, Visa - Mena

Visa launches 'Impossible Deals' campaign at DSF

DUBAI, December 30, 2016

Visa, a global payments technology and a strategic partner of Dubai Shopping Festival 2017, is currently running its “Visa Impossible Deals” initiative in Dubai, UAE.

The initiative kicked off on December 26 and will conclude on January 28.

The programme allows for seemingly impossible deals with reputable brands made possible for Visa cardholders, said a statement.

This year Visa brings deals which include over 80 per cent off on products such as mobile phones and watches to jewellery, gold and even cars, it said.

Under the promotion, customers can get a full cinema experience for themselves and their family or friends, on the purchase of one cinema ticket, it added.

Visa has rolled out special flight fares to Dubai and discount on hotel stays, and also partnered with other leading retailers in Dubai to offer exclusive discounts when shopping and paying with Visa, said a statement.

Moreover, Registered Visa cardholders will receive daily notification on email or SMS and have the opportunity to take advantage of the deals on a first-come, first served basis.

Also customers can take advantage of the best deals by signing up at

Karim Beg, head of marketing, Visa – Middle East and North Africa (Mena), said: “Our company stages a strong comeback for our ‘Impossible Deals’ campaign exclusively available for our loyal cardholders, offers that would not have been ordinarily possible.”

“With over 20 years of partnership with Dubai Shopping Festival, we help in the vision of bringing Dubai to the forefront of international shopping through attractive offers. To this end, we leveraged our relationship with DSF and outstanding brands to create an exciting initiative that ultimately rewards our customers who are paying with credit or debit cards over cash,” he said.

“Ultimately, the festival is an integral part of our efforts to promote cross border shopping and tourism in the Middle East,” he added.

“Through our campaign, we hope to encourage more people to opt for cashless transactions for convenience and the security reassurance of using electronic payments,” Beg concluded.
The partnership between Visa and DSF has seen increase in spending via cards, by both residents and tourists. DSF continues to provide an opportunity for Visa to work with over 100 banks across Central Europe, Middle East, Africa, and the Asia-Pacific regions, to offer special promotions and rewards, it stated. – TradeArabia News Service

Tags: | Visa | campaign | Dubai Shopping Festival |

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