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Samsung debuts world’s first cinema LED display

AMMAN, July 22, 2017

Samsung Electronics said it has installed the world's first commercial cinema LED screen at Lotte Cinema World Tower in Korea in collaboration with Harman Professional Solutions.

Designed as a High Dynamic Range (HDR) LED theater display, the Cinema LED Screen creates a more captivating and vibrant viewing experience through next-generation picture quality and true-to-life audio thanks to collaboration between Harman Professional Solutions and Samsung Audio Lab.

Stretching nearly 33.8ft wide in size, the cinema LED screen accommodates a variety of theater configurations while ensuring superior levels of technical performance, reliability and quality, according to Samsung.

The display brings the visual power of HDR picture quality to the big screen, and enlivens content with both ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies, it stated.

Additionally, the cinema LED screen’s futuristic, distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio, said the statement.

As demands within the cinema space evolve, Samsung’s cinema LED screen offers the versatility to expand services to meet a wider range of audience needs.

The display maintains its advanced presentation capabilities in a range of dark and ambient lighting conditions. This flexibility makes the cinema LED screen ideal for venues wishing to use their theater space for corporate events, concerts, sports event viewing and gaming competitions, it added.

“Through sharper and more realistic colors, complementary audio and an elevated presentation, our cinema LED screen makes viewers feel as if they are part of the picture,” explained HS Kim, the president of Visual Display Business at Samsung Electronics.

“We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future,” he noted.

"To go with the stunning video technology within the ‘Super S’ theater of Lotte Cinema, Samsung has paired its cinema LED screen with state-of-the-art audio technologies from JBL by Harman," said Kim.

This integration includes powerful speakers bordering the screen, proprietary audio processing technology, and JBL’s Sculpted Surround system, producing an unparalleled sight and sound experience the way the content creators intended, he added.

Lotte Cinema CEO Wonchun Cha pointed out that Super S’ theater was a new paradigm of movie screening.

“We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life,” he added.-TradeArabia News Service




Tags: Samsung | Harman | JBL |

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