Monday 23 July 2018

Big Boy Toyz to launch perfume range

NEW DELHI, August 9, 2017

Big Boy Toyz, the one-stop destination in India to buy the world’s most iconic high-end exotic cars, is set launch a perfume range called Big Boy Toyz-Gold Edition.

The company has planned an investment of $5 million in the development of merchandise with an initial investment of $1 million in new product line. BBT Gold edition promises to be a scent that packs nobility, luxury and youthful dynamism, reflecting the qualities of BBT as a brand.

Through this decision, BBT aims to diversify its operations, extend its reach to the target audience and strengthen its foothold in the luxury products market by establishing itself as a multi-faceted brand. It has acquired the basic fragrance from Germany, while the beautiful bottle has been ornamented in Spain.

Jatin Ahuja, BBT founder and managing director, Big Boy Toyz said: “BBT, through its core business of dealing in iconic, high-value cars, has always been associated with a fine taste, rich choice and unparalleled aristocracy. All of this, and more, finds its reflection in a bottle of BBT-Gold Edition. It has a woody aroma that gives out the subtle warmth of amber. This perfume is the brainchild of Ritika Ahuja and a much loved project of the entire BBT team. Through this perfume, we want our brand to reach every household and to be recalled as a top-quality provider of exotic products that speak of a refined taste and impeccable quality.”

BBT-Gold Edition comprises bergamot, cucumber, mint amidst a backdrop of powerful cedar, sweet Tonka and musk, along with aromatic herbs and selected spices, as its core ingredient. The perfume will be sold in a 100 ml bottle.

The bottle will be exclusively available for booking on BBT website. – TradeArabia News Service


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