Tuesday 27 October 2020

Red to roll out first lightfield 'holographic' smartphone

CALIFORNIA, September 9, 2017

Red Digital Cinema, a key manufacturer of professional digital cinema cameras, has sealed a long-term exclusive partnership with top provider of lightfield holographic display solutions for mobile, Leia, to put the world’s first lightfield “holographic” smartphone - the Hydrogen One - into the hands of consumers in the first half of 2018.

The strategic partnership will leverage Red's expertise in digital content creation and deep connections in the film industry as well as Leia’s proprietary lightfield display technology and software platform to disrupt the world of mobile entertainment, said a statement from Red.

The Hydrogen program will feature stunning holographic content and 3D sound for movie viewing, interactive gaming, social messaging and mixed reality, it stated.

Red was founded by Jim Jannard, with a mission to disrupt the cinema industry. In 2007 it introduced the “Red One”, the first 4K digital camera that forever changed the way cinematographers shoot motion pictures.
Today Red cameras have been widely embraced by Hollywood and endorsed by acclaimed directors David Fincher, Ridley Scott, Peter Jackson and Jim Cameron. Now Jannard is doing it all over again, building on Red’s brand, extensive image capture technology and industrial design expertise to launch a new consumer product.

On the new partnership, Jannard said: "This is an incredible opportunity for both companies and a perfect marriage. Leia brings a very special piece of technology that blends seamlessly with our vision of a ground-breaking and disruptive consumer product."

Red has made a strategic investment in Leia, and Jannard will be joining the Leia board of directors.

Leia leverages recent breakthroughs in Nano-Photonic design and manufacturing to provide a complete lightfield 'holographic' display solution for mobile devices, through proprietary hardware and software.

The Silicon Valley firm commercialises LCD-based mobile screens able to synthesize lightfield holographic content while preserving the normal operation of the display.

"We are thrilled to partner with Jim and the Red team on the Hydrogen program," stated David Fattal, the company's founder and CEO.

“They have a bold vision and share our urge to disrupt the mobile industry with true innovation,” he said.

"Jannard has had a marked influence on our team,” remarked Fattal.

"He is an amazing inventor and designer with a unique flair to create global consumer brands. We could not have found a better partner to enter the consumer realm," he added.-TradeArabia News Service

Tags: Red | lightfield holographic smartphone | Leia |

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