Friday 24 November 2017
 
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‘THE FUTURE IS HERE’

iPhone X features a Super Retina Display, TrueDepth Camera,
Face ID and A11 Bionic Chip with Neural Engine

Apple launches iPhone X, iPhone 8 and new cellular watch

CUPERTINO, USA, September 13, 2017

Apple has launched a range of new products including the iPhone X, in an all-glass design with a 5.8-inch and Super Retina display, iPhone 8 and iPhone 8 Plus as well as Apple Watch Series 3 featuring built-in cellular for the first time.

iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera. iPhone X will be available for pre-order beginning Friday, October 27 in more than 55 countries and territories, and in stores beginning November 3.

The device is the display on iPhone X, featuring the first OLED screen that rises to the standards of iPhone.

“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”

The all-glass front and back on iPhone X feature the most durable glass ever in a smartphone in two beautiful colours, silver and space gray.

“iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID, to playing immersive AR games, to sharing Animoji in Messages — it is the beginning of the next ten years for iPhone.”

iPhone 8

Apple today announced a new generation of iPhone: iPhone 8 and iPhone 8 Plus. The new iPhone features a new glass and aluminium design in three beautiful colours made out of the most durable glass ever in a smartphone, Retina HD displays and A11 Bionic chip, and is designed for the ultimate augmented reality experience.

The world’s most popular camera gets even better with single and dual cameras featuring Portrait Lighting on iPhone 8 Plus, and wireless charging brings a powerful new capability to iPhone. Both devices will be available for pre-order beginning September 15 in more than 25 countries and territories, and in stores beginning September 22.

“iPhone 8 and iPhone 8 Plus are a new generation of iPhone that improve on everything we love about iPhone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing

 “iPhone 8 and iPhone 8 Plus have new glass and aluminium designs, new Retina HD displays and A11 Bionic — the smartest chip ever in a smartphone. Packed with more advanced cameras with Portrait mode and Portrait Lighting, and the highest quality video capture in a smartphone, iPhone 8 and iPhone 8 Plus enable the freedom of wireless charging, all with AR optimization like no phone ever before,” he added.

Apple Watch Series 3

Apple Watch Series 3 with cellular allows users to stay connected, make calls, and receive texts and more, even without iPhone nearby. The third-generation Apple Watch is an amazing health and fitness companion with intelligent coaching features, water resistance 50 meters1 and a new barometric altimeter that measures relative elevation. Apple Watch Series 3 comes in two models, one with GPS and cellular, and one with GPS, both featuring a 70 percent faster dual-core processor and new wireless chip.

“We believe the addition of cellular will transform the way people use Apple Watch, providing a new sense of freedom since they can stay connected with or without their iPhone,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Series 3 combined with the power of watchOS 4 is the ultimate device for a healthy life.”

Soon, the combination of cellular and watchOS 4 will allow Apple Music users to stream 40 million songs right from their wrist. Beginning September 15, Apple Watch Series 3 (GPS + Cellular) will be available to order in 10 countries and territories, and Apple Watch Series 3 (GPS) will be available to order in 28 countries and territories. Both models are available in stores starting September 22.  – TradeArabia News Service




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