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Casio G-Shock launches limited edition GA110 models

DUBAI, September 16, 2017

Casio G-Shock launched its latest limited-edition timepiece, the GA110DB-7A, across all Virgin Megastores in the UAE, in close collaboration with MidAsia Trading, the authorized distributor for Casio Watches in the UAE.

The newest model is the result of the company's successful collaboration with internationally recognized electronic dance music DJ, Dash Berlin.

The GA110 model features the official Dash Berlin logo on the band and band loop, case back engraving and limited-edition packaging. It also comes with a white case and band, which mirrors the blank canvas of life waiting to be written upon, along with accents of rose gold on the face and band to represent luxury and quality, said a statement from Casio G-Shock.

The exclusive GA110DB-7A model sports a large face design and standard G-Shock technology of shock resistance and 200M water resistance.

The timepiece also comes equipped with magnetic resistance, an auto LED light, world time (29 timezones, 48 cities + UTC), five daily alarms and one snooze alarm, 1/1000th second stopwatch, a speed indicator, countdown timer and mute function – all in a 51.2mm case, it stated.

A natural partner for G-Shock, Dash Berlin is internationally recognized as one of the world's most influential DJs in the global dance music scene and is a multiple award-winning artist known for his charismatic stage presence and high-energy performances.

With an active lifestyle and background in professional soccer, he demonstrates the brand's core value of absolute toughness. He is also an avid watch collector and long-time fan of G-Shock, having worn various models in music videos and at performances throughout his career, said the statement.

He sported the new watch during his recent performance at the Ultra Music Festival in Miami while supporting his new album, 'We Are (Part 2),' it added.

As a lifelong G-Shock fan, Dash was actively involved in the design process.

"Teaming up with Casio to design my very own G-Shock watch was a dream come true. The collaboration watch is simply the best of both worlds - vision and technology. It's a future classic," he added.

The GA110DB-7A is currently priced at Dh649 ($177) and is available at all Virgin Megastore outlets in the UAE.-TradeArabia News Service




Tags: DJ | Limited Edition | Casio G-Shock |

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