Huawei Consumer Business Group (CBG) has opened its first 'Experience Store' in the UAE  at The Dubai Mall, offering consumers a full retail experience, which includes access to Huawei’s latest products and services under one roof.

 All new products will now be available for pre-booking and sale at the same time as its global launch, a statement said.

Gene Jiao, president Huawei Consumer Business Group, Middle East & Africa said: “The new Huawei ‘Experience Store’ is definitely a milestone in our history in the region. Its strategic location within the city of Dubai, one of the most dynamic cities in the MEA region and the ‘Centre of Now’, allows us to reach consumers in and around the region.

“The Dubai Mall is the iconic place for high-end technology brands to showcase the latest products with cutting edge technology. Ultimately, in line with our global consumer centric strategy, our goal is to provide a better choice and a more comprehensive experience for our regional consumers.”

The new experience store will be Huawei’s main hub for it is regional fans and consumers to get hands-on the latest innovative products from their brand of choice. Last week seen the first regional sale day of very much anticipated Mate 10. Huawei fans lined up outside the new Huawei experience store to be one of the first customers to get their Huawei Mate 10 in the UAE, the statement said.

The sleek and futuristic design and layout of the 1,312 sq ft store offers customers a perfect space to explore Huawei’s ultimate intelligent Mate 10 and Mate 10 Pro. Pre-booking of the Mate 10 Pro will be available from November 13 in the store.

The ‘Experience Store’ also features a dedicated kids’ zone, where they can experience Huawei Kids’ media pads, which combines play with learning to keep the little ones entertained. The store also compliments Huawei’s existing service centres in the region where customers receive assistance and shorter service cycles for their devices. – TradeArabia News Service