The global market for men’s designer apparel is projected to reach nearly $33 billion in 2020, up 14 per cent from $29 billion in 2015, said an industry expert, citing a report from Euromonitor International.

 “Racing events is a perfect opportunity for fashionistas to embrace their style and translate it into extravagant garments,” added Mohammed Murthuza Ali Khan, the owner of Dubai-based business Whyte Bespoke.

The brand offers bespoke suits and a unique experience for the customer. It is the only brand currently selling real bespoke (95 per cent hand stitched) designer wear in the UAE, a statement said.

“It is further an encouragement of the local fashion industry where designers get to showcase their creative skills, while fans of fashion and horse racing can have access to elegant, chic and stylish designs by collaborating with local designers,” Ali Khan said.

“At Whyte Bespoke, we firmly believe that it is a person’s choice of threads that counts most when making a first impression. As such, for the racing season, we create bespoke men’s suits for the stylish racegoers.”

“Our suits are an inspiration of our customer’s style. A custom-made, handcrafted suit, for example, can take up to 60 days to produce and requires thousands of hand stitches which are hard to count per jacket. While horse racing every year is great business, we expect this year to be even better,” said Ali Khan.

The UAE economy is one of the fastest growing economies of the world and is witnessing major shifts in consumer preferences. Increasing disposable income, brand awareness and increasing tech-savvy millennial population are the driving factors of corporatized retail within the country.

“Men’s fashion wear in the UAE has seen a robust growth in the past few years. The positive momentum is set to continue with local designers like Whyte Bespoke offering the likes of Milan and Paris fashion circuit,” Ali Khan. – TradeArabia News Service