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Sony launches new long zoom lens camera in UAE

DUBAI, July 16, 2018

Sony has expanded its popular Cyber-shot RX100 series of premium compact cameras with the launch of the RX100 VI (model DSC-RX100M6) in the UAE, bringing unmatched clarity and precision to images shot indoors and outdoors.

Sony also announced the VCT-SGR1, a versatile and compact new Shooting Grip best suited for its RX0 and RX100 series of cameras.

The RX100 VI is the first of all the RX100 models to include a high magnification zoom lens, as it packs in an impressive ZEISS Vario-Sonnar T* 24-200mmi F2.8 – F4.5 lens. Priced at Dh4,899 ($1,333), the innovative new RX100 VI camera will be available at KANSAS – Sony Camera Store Partner at Mall of Emirates, Sony Centre in The Dubai Mall and across all key retail outlets in the UAE in July.

This latest premium compact camera combines portability, flexibility, fast responsiveness and professional image quality making it an ideal choice for capturing daily life, cityscapes, portraiture, sports including wildlife.

Inside the camera is a one-inch stacked 20.1 MP Exmor RS CMOS image sensor with DRAM chip and an upgraded BIONZ X image processor with a front-end LSI that maximises processing speed and optimises image quality in all shooting environments.

Additionally, the RX100 VI features an efficient Fast Hybrid AF system with 315-point phase-detection AF points on the sensor that can acquire focus in as little as 0.03 seconds iii, the world’s fastest AF acquisition time for 1.0-type sensor cameras.  It can also shoot at up to 24 fps at full resolution with continuous AF/AE tracking and produces beautiful 4Kvii video with full pixel readout and no pixel binning.   

Shuichi Mugitani, head of Marketing, Sony Middle East and Africa said: “The strength of Sony is that we develop all key camera components such as advanced image sensors, image processors, lenses and software algorithms in-house.

“The new RX100 VI is the latest in the premium compact RX series, with advanced capabilities that combine extensive zoom, professional image quality and the versatility for still image and video. The sleek design and long zoom lens make it particularly useful for travel and lifestyle photography enthusiasts. Given the growing number of travel and lifestyle bloggers in the UAE, we believe this product will be a valuable addition to the premium compact camera segment, setting a new benchmark in performance, functionality and design.” – TradeArabia News Service




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