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LG to unveil new ThinQ TVs at CES

DUBAI, January 6, 2019

LG Electronics (LG) is introducing its latest flagship TVs with ThinQ AI at CES 2019, a major technology show in Las Vegas, USA.

Powered by the company’s second-generation a (Alpha) 9 Gen 2 intelligent processor and deep learning algorithm, the new models offer a higher level of AI picture and sound experience quality. Thanks to the new algorithm, LG’s TVs will offer enhanced picture and sound by analyzing source content as well as optimized content by recognizing ambient conditions.

Employing LG’s open smart platform, LG’s 2019 TV range provides access to a wide selection of popular artificial intelligence services across multiple plat-forms, including newly implemented Amazon Alexa in addition to the built-in Google Assistant. Users will also enjoy the ease of conversational voice recognition and an intuitive Home Dashboard that makes it possible to control a wide variety of smart home devices directly from the TV.

The a9 Gen 2 employed in LG’s Z9, W9, E9 and C9 series OLED TVs heightens picture and sound quality with its deep learning algorithm (developed from a vast database of over one million visual data) which recognizes content source quality and determines the best upgrade method for optimal visual out-put. LG’s 8K 88-inch Z9 OLED TV boasts higher processing capabilities for delivering the most realistic 8K picture quality that looks sharp, vivid and detailed thanks to 8K upscaling and improved noise reduction.

In addition to content source detection, the new processor finely adjusts the tone mapping curve in accordance with ambient conditions to offer optimized screen brightness, leveraging its ability to understand how the human eye perceives images in different lighting. The processor uses the TV’s ambient light sensor to measure light levels, automatically adjusting brightness to compensate as needed. The a9 Gen 2 AI can further refine HDR content by adjusting the brightness to transform even the darkest scenes into ones with incredible contrast, detail and depth of colour, even in brightly-lit rooms. And by leveraging Dolby’s latest imaging innovation which intelligently adjusts Dolby Vision content, LG TVs deliver a compelling HDR experience under varying ambient light.

Sound quality is augmented by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound. The a9 Gen 2 optimizes output based on content type, making voices clearer in movies, dramas and news broadcasts, among others. Users can adjust sound settings to suit room conditions or let their LG TV intelligently set the perfect levels based on its positioning. What’s more, LG’s flagship TVs again feature Dolby Atmos to create incredibly realistic sound for more immersive entertainment.

First available on 2018 TVs with ThinQ AI, the Google Assistant is again built-in this year’s line-up, delivering a streamlined experience that allows users to manage daily tasks, find answers and control compatible smart home devices. Users won’t need to grab a phone to order pizza as they can do it on the TV without leaving the program that’s playing on the screen. – TradeArabia News Service




Tags: LG | CES | Smart TV | Thinq |

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