Thursday 22 August 2019

Danish retailer JYSK launches furniture design contest

DUBAI, January 15, 2019

Danish retail chain JYSK, pronounced ‘yusk’, has launched a new competition to give aspiring designers the opportunity to have one of their creations made and sold in its stores and win Dh10,000 ($2,720) in the process.

As part of the contest, students enrolled on design courses at universities in Dubai as well as amateur designers are invited to submit their ideas for a new, unique and inspiring item of household furniture.

The piece must be in the classic JYSK-style and in keeping with the international brand’s quality and overall ethos – think the perfect blend of Scandinavia cool that seamlessly merges function, form and sleek design.

In homage to the region’s unique style, creative history and traditions, the designs must also incorporate Arabic elements into its overall look.

A panel of expert judges from JYSK will cast their eyes over the entries to decide which meet the strict criteria before choosing a winner.

The winning designer will not only receive Dh10,000, they will also see their piece made and sold in JYSK’s UAE stores in time for Ramadan 2019.All of the proceeds from each item sold will be donated to a local charity.

CEO Jens Ravnbøl from JYSK said: “Dubai is known the world over for its amazing designs, incredible architecture and stunning homes so we felt it would be the perfect place to look for the next breakout designer to create fantastic furniture and must-have household items.”

“This competition will hopefully shine the spotlight on the fantastic design talent that is enrolled in Dubai’s universities and the aspiring designers working at home in their spare time.

“Being able to see your creation on sale in a store is every designer’s dream, and JYSK is delighted to be able to make that dream come true for one talented individual,” Ravnbøl added.

The competition will officially launch on January 20, with designers having until the end of February to submit their ideas to judges. The winner will be announced in March, and their design will be produced and ready to be sold in JYSK’s stores in May. – TradeArabia News Service


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