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Mobiles top mode of shopping for Saudi millennials

RIYADH, March 26, 2019

Eighty-five per cent of millennials (those aged 18-34 years old) in Saudi Arabia use their smartphones for shopping either for the same amount or more than they did last year, said a new study, adding that around 27 per cent of the Saudi population are millennials.

The research—commissioned by Snapchat in partnership with business intelligence firm Cassandra—comes at a time when millennials have more than $3 trillion of disposable income globally, with their spending power predicted to grow to 33 per cent of all consumer spending over the next decade.

“Understanding millennials in Saudi Arabia is crucial as their economic power will only grow as they age up,” said Julie Caironi, Senior Measurement lead at Snapchat. “As this Cashing-In study shows, millennial attitudes and preferences are different to other generations, especially when it comes to online behaviour and digital spending habits.”

Aside from where they are shopping, the study also explores how millennials are spending. Half of the respondents (53 per cent) say that they stick to a budget, with price being the top consideration for them when buying anything, followed by quality and then the availability of discounts or coupons.

Moreover, nearly two in three millennials (63 per cent) would be willing to postpone a purchase decision to make sure they get the best price on a product or service. – TradeArabia News Service




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