Wednesday 27 January 2021

LG Signature expands product lineup to new markets

DUBAI, August 7, 2019

LG Signature, the first ultra-premium brand from LG Electronics, said that it is expanding its product lineup to new markets including countries like the UAE and Saudi Arabia, in order to meet growing consumer demand.

First launched in South Korea in 2016, LG Signature is now available in over 50 countries worldwide.

A unique proposition for homeowners keen to invest in luxury goods, LG Signature appliances fuse together quality build, elegant design and LG’s advanced technology for ultimate convenience and enjoyment, said a statement from the company.

As part of its efforts to help more consumers live efficiently with smart and premium home appliances, LG Signature is adding new additions to its portfolio this year.

The expanded global lineup of appliances will include the LG Signature OLED TV R – the world’s first rollable TV, a bottom freezer refrigerator, air conditioner and dryer.

The current lineup of LG Signature appliances available locally includes:

LG Signature InstaView Door-in-Door Refrigerator: With its sleek, mirrored glass panel, two quick knocks enable users to see inside their refrigerator without opening it – minimising cold air. Benefitting from LG’s Inverter Linear Compressor, the InstaView refrigerator provides precise temperature control, whilst FreshShield Cooling uses cold air to form a thermal barrier and lock in food freshness.

LG Signature TwinWash: The TwinWash features a classic monochrome design, with a black door crafted of tempered glass and a scratch-resistant enamel coating. A first-of-its-kind experience, the TwinWash provides intuitive and efficient washing, with its additional pedestal type washer for homeowners to complete two loads of laundry at the same time. Its Centum System minimises vibration and reduces noise level for added durability and appropriate care, whilst LG’s advanced Inverter Heat Pump Drying provides delicate fabrics with the care they deserve at lower temperatures.

LG Signature Air Purifier: Featuring Rain View Window – a unique system which shows water droplets forming inside the unit’s display, the LG Signature air purifier visualises purification in action. With its powerful water engine, the air purifier can eject up to 18 litres of water in an hour, cleansing the air to create a comfortable home environment. Its Smart Indicator and Smart Lighting empower users with the ability to monitor indoor air pollution with ease. A distinct 4 colour coding system indicates the air quality and changes in real-time to update homeowners on the progress being made.

LG Signature OLED TV W: The OLED TV W provides infinite contrast, with its wallpaper thin OLED display – blending seamlessly into the modern home of today.
Benefitting from self-lighting pixels and LG’s advanced Alpha 9 Gen 2 intelligent processor, the TV delivers rich colour and contrast for an unrivalled viewing experience. Premium audio capabilities are achieved with the use of up-firing speakers, enhancing sound diffusion for smoother high and low-pitch audio, complimented by Dolby Atmos surround sound for a cinematic quality experience at home. – TradeArabia News Service


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