Saturday 26 September 2020

Abu Dhabi’s Mushrif Mall launches talent show

ABU DHABI, December 25, 2019

Abu Dhabi’s Mushrif Mall is launching the 4th edition of the annual Talentology 2020, the biggest talent show in the Emirate aiming to support young talent in building their confidence and stimulating growth in the creative industry.

Registration for entries is open from January 1 to 15 online at From February 12, the profiles will be posted on a website and online voting closes on February 28 at midnight.

There are two age categories for the competition - 9 to 14 years (for kids) and age 15 and above(adults) and participants can upload their talent details which mall management along with Event Company will scrutinise to select 700 entries. Twelve finalists will then be further selected and informed following which an AV company will make a portfolio for finalists.

There will be kids live performances on February 27 and adults live performances on the February 28 where finalists will be performing on stage in the evenings from 6pm to 9pm.

Selected twelve contestants will again perform at the grand finale on February 29 showcasing various artistic performances and judged for appropriate artistic attire, stage presence and presentation when the winners will be announced.

Aravind Ravi Palode, mall manager of Mushrif Mall, said: “As an annual event, Talentology is a brainchild of Mushrif Mall that provides our younger generation a platform to showcase their talent, build their confidence and brings the community together to celebrate the diversity and ingenuity of our children.”

“By motivating young talent to explore the realms of performing arts, artistic design, robotics, virtual reality and other creative mediums, we help develop their talent further, offer support to winning entrants and celebrate their achievements,” he added. -

Talentology attracts over 10,000 registrations from mixed nationalities but only18 finalists are selected with three winners. The grand finale winners receive Dh5,000 ($1,361) worth of mall vouchers and all finalists will get Dh1,000 mall vouchers. – TradeArabia News Service


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