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Wajeeb Al Khoury

Line Property malls launch Abu Dhabi winter sales

ABU DHABI, December 29, 2019

Line Investments & Property, the shopping mall development and management division of UAE-based Lulu Group International, said its retail outlets are currently hosting events and attractive sales as part of its RAD Winter’ Campaign, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).

The activities kicked off in the shopping malls within the Line Investments & Property portfolio at Abu Dhabi and Al Ain on December 26 and is set to run until February 8.

The participating malls include the Al Wahda Mall, Mushrif Mall, Khalidiya Mall, Al Raha Mall, Mazyad Mall and Souk Madinat Al Zayed in Abu Dhabi plus the Barari Outlet Mall and Al Foah Mall in Al Ain, said a statement from the company.

Under this promotion, customers who spend Dh200 ($54.45) at any of the Line Investments Property Malls will be eligible to take part in “Global Pool’ of prizes by visiting www.bestinyourmall.ae and registering online.

Wajeb Al Khoury, director of Line Investments and Property, said: “Our RAD campaigns entice shoppers to the mall and leads to a higher footfall as we deliver the best shopping, dining, events and promotions across our malls in Abu Dhabi and Al Ain.”

"Customers stand to select prizes of their choice and bid after validating their expenditure at the mall’s customer service desk and getting the number of bids they can activate based on their spending. Winners will be selected via a randomiser," explained Al Khoury.

“During the RAD winter sales, mall patrons will also enjoy irresistible offers, special discounts and win prizes in our malls as part of the promotion,” he stated.
 
Ali Hassan Al Shaiba, executive director of marketing and communications at DCT Abu Dhabi, said: “As part of our ongoing commitment to provide unparalleled retail offerings and experiences to the capital’s residents and visitors, we are launching the Retail Abu Dhabi Winter Season, anchored by a unique programme which will give shoppers a once-in-a-lifetime opportunity to own exclusive items for the price they want.”

“This will be in addition to the wonderful shopping experience that customers will enjoy as part of the festive offers that over 1,000 retailers will provide this winter season,” he added.-TradeArabia News Service




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