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Lulu Group's property unit launches new retail gift card

ABU DHABI, February 15, 2020

UAE-based retail group Lulu said its real estate arm Line Investments & Property has introduced Laka (For you in Arabic) Gift Card that gives customers a wide range of shopping options from regionally and globally renowned brands and products across eight shopping malls in Abu Dhabi and Al Ain.
 
With a validity of six months from date of purchase, the Laka 4U gift card is available in Dh50 and Dh100 ($13.6 and $27.2) denominations at selected outlets, said the statement from Lulu.
 
The participating malls include Al Wahda Mall, Khalidiyah Mall, Mushrif Mall, Madinat Shopping Center, Al Raha Mall - Abu Dhabi and Mazyad Mall in Abu Dhabi as well as Al Foah Mall and Barrari Outlet Mall in Al Ain, it stated.
 
Wajeb Al Khoury, the director of Line Investments and Property, said: "Loyalty and gift cards gives us an indication of what our customers really want and helps us plan promotions as per customer preferences."
 
"For ease of use, Laka cards are available from the customer service desk of the malls and no fee is charged on acquiring the gift card. We hope it will help enhance the customer shopping experience and drive additional footfall to our malls," remarked Al Khoury.
 
It is a prepaid card that can be treated just like cash for purchasing goods in the selected shops across eight Line Investments & Property malls. 
 
These cards are also available in bulk for corporate organisations looking to reward their teams end of year. Other benefits and attractive offers for Laka card holders will be revealed soon, stated the top official.
 
A leading player in the shopping mall sector offering full 360-degree retail solutions, Line Investments & Property oversees malls in various countries with numerous new properties being planned in new cities and markets.
 
With extensive experience in retail business ventures across the GCC, the in-house manpower expertise take projects from concepts stage, sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio. 
 
It currently takes care of the operations of an impressive line-up of malls in the Middle East countries and India.-TradeArabia News Service



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