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Fitbit Charge 4 set for launch in Bahrain

MANAMA, April 2, 2020

Fitbit today announced the latest evolution of its most popular family of devices, Fitbit Charge 4, will be available in Bahrain from April 15. 
 
The Charge 4 and Charge 4 Special Edition will be available in Bahrain starting April 15 in stores that will be open and online through Virgin Megastore and other retailers, the company said.
 
Featuring Fitbit’s most advanced combination of sensors and features, now with built-in GPS and Spotify – Connect & Control, Charge 4 delivers what one wants most in a health and fitness tracker, paired with essential smart features and up to seven days of battery life in a sleek, swimproof design -- all at an ‘approachable’ price, it said. 
 
Charge 4 includes Fitbit’s latest innovation, Active Zone Minutes, a new personalised standard based on user’s resting heart rate and age that tracks any workout that gets heart pumping, from indoor biking to yoga, measuring the time one spends in each heart rate zone toward a weekly goal of 150 minutes.
 
For more guidance and motivation in today’s environment, new content has been added to Fitbit Premium, including programs, workouts from brands like barre3, Down Dog and Physique 57, mindfulness tools, challenges and more. Along with 40 new pieces of free content, Fitbit is offering a free 90-day trial for new Premium users. With the launch of new tools, software and content, being “on Fitbit” offers even greater value for users looking to manage their overall health, it said. 
 
“Our mission has always been to help people around the world get healthier. In today’s extraordinary times, that mission is more important than ever, but we realize how hard it is to focus on your health and wellness. However, staying active, eating well and getting enough sleep can help reduce stress and boost immunity,” said James Park, CEO and co-founder. “To help support our users, we’re offering a free trial of Fitbit Premium and added content so our users have the right tools at home to help them stay healthy; and, with Active Zone Minutes, we are giving users a new personalised standard for health and fitness so they can get the most out of any activity that works for them and help to keep them motivated.” 
 
Active Zone Minutes
Active Zone Minutes will launch first with Charge 4, with an innovative design made to optimise GPS performance plus house other advanced sensors and capabilities while maintaining a slim, lightweight tracker form at the same approachable price and battery life. Its premium, lightweight, swimproof design is comfortable for all-day (and night) wear, featuring an inductive button, a scratch-resistant screen and a bright, crisp touchscreen display that is easy to view in natural light. 
 
As the first Fitbit tracker with built-in GPS, the user can leave phone at home and get optimal performance for activities like running, walking and other outdoor excursions. Now with the ability to track the pace and distance in real-time, in addition to the 20+ goal-based exercise modes, the user can access seven GPS-enabled exercise modes, including a new outdoor workout mode for any outdoor activity like hiking, running or a brisk walk. 
 
Sleep better 
Sleep is a critical component to maintaining overall health and wellness, and boosting immunity. As such, Fitbit’s leading sleep features are included with Charge 4 to help one understand and improve  sleep. Previously only available on Fitbit smartwatches, smart wake (coming soon) uses machine learning to wake you at the optimal time. Sleep Score provides deeper insights into your sleep with a daily look at the quality of your sleep, now available on-wrist for Charge 4. Other sleep features on Charge 4 make it easy to improve your sleep, all from your wrist: quickly set alarms and activate Sleep Mode to maintain routines and sleep schedules.
 
Charge 4 is powered by up to seven days of battery life so one can stay motivated and connected. It provides an intuitive touchscreen experience with interactive graphics that allow for seamless navigation so you can access the most important information you need, right from your wrist, the company said. –TradeArabia News Service 
 



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