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Jaleel Holdings ties up with Softland to digitalise its sales operation

DUBAI, December 23, 2020

Jaleel Holdings, the UAE-based investment company with a turnover of AED1.8 billion, has announced implementation of a sales force automation programme in partnership with Softland India. 
 
A leading wholesale business group and distributor of FMCG products, Jaleel Holdings also deals in commodities, fresh fruits and vegetables with nearly 30,000 products covering over 15,000 businesses across the UAE. 
 
Its key outlets include Jaleel Cash & Carry, Jaleel Distribution, J-Mart Hypermarket, Jaleel Foodservice, Jaleel Fresh Produce, Jaleel Fruit & Vegetables, Al Jaleeb Trading, Eastern Condiments MENA, B&J Trading, Orbex General Trading and Jaleel Stratex. 
 
These businesses have a large number of daily transactions, using advanced technological solutions that are linked to a backend Enterprise Resource Planning (ERP), said the Emirati group. 
 
With this program, Jaleel becomes the first wholesale business in the region to adopt the latest android mobile app technology for field operations and vehicles fleet management.  
 
Thanks to its tieup with Softland India, Jaleel now has the latest android mobile app technology for field operations and vehicles fleet management.  
 
Barato Software Solutions, a subsidiary of Softland India in UAE, introduced the latest digital tool ‘SIL SFA’ to the IT infrastructure of Jaleel Holdings aimed at transforming the daily distribution processes, which provides full control over the operations and helps to get a 360-degree view of the field activities of the salesforce and provide relevant data to them to take timely decisions.
 
On the new initiative, Sameer K Mohamed, the Managing Director of Jaleel Holdings, said: "With the rapid developments in technology and the influence of E-commerce on the customer experience, it is imperative for us as a major wholesaler and distributor in the region, to digitalize our operations and remodel ourselves."
 
"This will keep us ahead of competition with increased productivity and new services. Technology is the biggest change architect in the modern businesses, and we are integrating the latest technological solutions to our business operations as well. We are happy to implement Softland solution in Jaleel Holdings aimed to enhance our field operations and offer better service to our customers," he added.
 
Softland India's Executive Director K Vinod said: "We are proud to implement the SIL SFA solution at Jaleel Holdings. This is a cutting-edge technological transformation, which receives master data from the ERP and makes it available in the Android devices of the field salesmen."
 
This will enhance their day-to-day activities with van sales, billing, merchandising and so forth. The solution comprises of web-based backend application with an array of custom features for operations covering customer activities like order booking, billing, sales returns, payment collection, promotions and product and customer surveys”.
 
AbdulGafoor K Mohamed, Executive Director, said: "Automation of the wholesale field distribution will streamline our B2B sales, increase productivity at a team level, add transparency to the sales process, optimize and harmonize company-wide cooperation that are monitored with the real-time data made available to the sales operations." 
 
"This is a major functional restructuring in the business, after Jaleel Holdings shifted its corporate headquarters to MVK Central in Majan Dubai from its longtime operational base at Al Aweer Central Fruit & Vegetable Market in Ras Al Khor," he added.



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