Thursday 21 October 2021
 
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The Generation 7000 range

Miele cements position as UAE’s premium appliance brand

DUBAI, 23 days ago

With its flagship Experience Centre in Dubai, Miele, the German manufacturer of premium domestic appliances continues to strengthen its position in the UAE launching its innovative Generation 7000 range.
 
With 353 new kitchen appliances, making it the biggest and most groundbreaking launch in Miele’s 120-year history, the built-in appliances range features modern and elegant products from ovens and hob units to coffee machines and dishwashers. 
 
This showcased Miele’s commitment to remarkable craftsmanship, long-lasting performance and increasingly crucial sustainability topic. It is also another demonstration of the promise to provide Quality Ahead of Its Time, the platform for Miele’s latest global brand campaign.
The Generation 7000 appliances guide the customers through the domestic activities with intuitive operating steps and smooth and effortless processes. Additionally, the built-in Wi-Fi which connects the appliance to the Miele App, enables a host of convenient functions.
 
This intuitive handling is further supported with MotionReact, a cross-product feature wherein a Miele appliance senses the proximity of the user and activates the oven light and control panel, and deactivates the buzzer at the end of a programme. 
 
When things heat up, TasteControl, a world’s first in ovens, steps in. This function prevents food from overcooking by automatically opening the door slightly and activating the fan to bring the temperature in the oven interior down rapidly at the end of a programme. 
 
Cooking processes finish precisely on time, reliably preventing food from continuing to cook in the oven’s residual heat, which would cause the food to relinquish its moisture. 
 
In pursuit of the best possible results, FoodView features an integrated camera inside the oven compartment and transmits high-definition images to a smartphone or a tablet. From the convenience of a mobile device, adjustments can easily be made to the temperature and length of the current cooking cycle.
 
“The Generation 7000 range was designed to help users attain culinary excellence. With the exceptional features and intuitive interfaces of our built-in appliances, we provide our customers the opportunity to showcase their creativity and express themselves,” comments Sawaya Sawaya, Miele’s Managing Director. 
 
“This all fits perfectly with the rich and diverse cooking cultures of the Emirati and expatriate communities in the UAE”.
 
The innovative features extend across a range of additional product groups such as Miele’s energy-efficient G 7000 Dishwasher with AutoDos, the world’s first automatic detergent dispensing system with integrated PowerDisk, or the smart range of W1 washing machines with TwinDos, offering programmed dispensing with a revolutionary 2-phase technology. Furthermore, Triflex HX1, Miele’s first cordless handstick vacuum cleaner, sets new standards in flexibility and user convenience with its advanced 3-in-1 design concept.
 
Miele products are designed with emphasis on quality, performance, and sustainability. “With longevity proving to be the ultimate form of sustainability as opposed to the throwaway culture, Miele’s products are developed for long-lasting exceptional performance. Our customers can enjoy quality results with the satisfaction of leaving a minimal environmental footprint,” explains Sawaya.
 
All customers have the opportunity to experience Miele firsthand at the Miele Experience Center in Dubai. With the help of Miele’s sales consultants and In-House Chef Francesca Busso, customers can try and test all the innovative features and functionalities across kitchen, laundry and floor care ranges. These interactive experiences allow customers to make the right decisions as to which Miele products they want to have in their homes.-- TradeArabia News Service
 



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