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Home Centre unveils new brand identity

DUBAI, January 19, 2022

Home Centre, a key retailer of furniture and home furnishings in the Mena region and the Indian sub-continent, has unveiled a new brand identity that is underpinned by its customer-first approach of enabling every home to tell its own unique story. 
 
The dynamic brand identity, a first of its kind in the region, was launched with a campaign aptly titled ‘inspired by you’, as a touching tribute to over 25 million homes and counting, that they have been a part of and continue to be. 
 
The objective is to further strengthen the value of the iconic brand which has opened over 70 stores, delivering to 1,950 homes daily, over the past 25 years. 
 
As a prelude to the launch and celebrating the people who are at the centre of Home Centre-its customers, the brand has also kicked off an emotional campaign, ‘Your Home. Your Home Centre.’ 
 
The campaign is reflective of the core brand values that celebrate the lives of customers who have been a vital part of the brand’s journey in enabling people to turn their houses into HOMES, said the statement from Home Centre. 
 
At the heart of this campaign was a digital activation that reached out to people across the region. Customers could participate without any purchase and simply express ‘What home means to them?’.
 
A whopping 12,000 plus people across GCC participated in this activation, sharing with Home Centre their unique home stories, their favourite colour, texture, pattern and object, it stated. 
 
Home Centre used these unique home inspirations to support their thought process behind the new identity which is inspired by real people and reflects their lives, their stories. 25 winners of this contest will be thanked for their participation with room makeovers from Home Centre.
 
Aarti Jagtiani, Group Director and Board Member, Landmark Group, said: "We are in the business of creating human impact and with 25 years in the business, it is time for us to take a fresh approach for the next 25 years and more."
 
"We are proud to be operating in a country that continues to seek new goals and ambitions under its able leadership, and we at Landmark follow the same vision of incorporating innovative ways to serve our customers and residents better. The Group and its business verticals have witnessed strong, steady, organic growth in this country with Home Centre and we are confident that we will continue this momentum in the years to come," she added.
 
CEO Sameer Jain said: "As part of our journey, we realised we need to stay even more connected to our customers and there was a need to evolve with changing consumer behavior. We are now looking at the next 25 years and want to reach out to our customers with a re-positioned look and feel of our brand which is not just a physical change in identity but a refreshed ethos that runs across the various touchpoints of our organisation."
 
"Through ongoing research and continuous engagement with our customers across the region, we have been working towards evolving our offer based on consumer needs which has culminated in the launch of a new positioning and brand identity that helps us connect better with our customers," he added.



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