Saturday 2 July 2022

An impression of GSE

Dubai Gold Souk Extension is ready to welcome the world

DUBAI, April 28, 2022

Ithra Dubai, a leading real estate developer, has announced the grand opening of the 1,181,025-sq-ft Dubai Gold Souk Extension (GSE) which will transform the emirate’s legacy into a modern reality, supporting trade, tourism and growth. 
The soft opening ceremony was attended by key representatives from Ithra Dubai, fully owned by the Investment Corporation of Dubai, and Dubai Jewellery Group. A grand inaugural celebration with a golden line-up of entertainment, activations, and promotions will take place until May 8, creating a festive atmosphere the whole family will enjoy.  
The Dubai Gold Souk Extension will rejuvenate Dubai’s historic heart of commerce and reignite Dubai’s reputation as the City of Gold, delivering an elevated shopping and trading experience. 
The GSE will be the crowning jewel of the Deira Enrichment Project, a modern mixed-use community developed for residential living, business, commerce, and leisure and features a transportation hub that connects Deira to the heart of Dubai. and ensures superior accessibility to the project.
More urban experience
The Dubai Gold Souk Extension maintains the charm and cultural characteristics of the original souk but offers a more urban experience with shaded walkways, superior facilities including workshops and co-working spaces, covered parking, restaurants, a nearby waterfront promenade, and a range of hotels; catering to residents, entrepreneurs, and tourists from around the world.
Of the 295 shops, over 50 jewellery brands have opened during the soft launch and for the grand opening, more brands and specialty restaurants are setting up shop.
Issam Galadari, Director and CEO of Ithra Dubai said: “The Gold Souk Extension is a tribute to Dubai’s legacy of trade, and we are proud to be part of it. The historic significance of this area has been uplifted to provide an enriched experience while accommodating the increasing number of visitors. Located in Dubai’s original trading hub, it will be one of Dubai’s top cultural attractions and the world’s destination for jewellery, revitalising Dubai’s moniker: the City of Gold.”
Rejuvenating Dubai’s historic heart
With a mix of residential, retail, and hospitality offerings, Deira Enrichment Project will rejuvenate Dubai’s historic heart of commerce while preserving its cultural characteristics.
Deira is the cornerstone of Dubai’s trading legacy; a place rich in culture, history, and tradition. From apartments overlooking The Creek to an extension of the Deira Souk, the development will uplift the rich tapestry woven by communities past and present. 
Covering a GFA area of 1,181,025 sq ft, the new Gold Souk Extension will host 295+ retail units, 255,00 sq ft of office space, and 468 high-quality residences.-- TradeArabia News Service


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