$272m spa to come up in Dubai
Dubai, January 16, 2008
Dusit International Group will launch region’s largest Thai-inspired Dh1 billion ($272.3 million) “Devarana Spa” on Al Osaimi’s luxury resort in Dubai.
The 1800 square metres spa on the Crescent of The Palm Jumeirah will offer exotic and lavish treatments under the theme “Garden in Heaven”, the company said in a statement.
The move follows an earlier agreement signed by Dusit International and Al Osaimi Group for the management of the project and the inclusion of the hotel’s world-class spa facility featuring traditional Thai service and hospitality.
Devarana Spa is set to offer guests with outstanding services through age-old therapies combined with modern knowledge, and with an emphasis on pampering and wellness using established Thai health and beauty practices, the group said.
The spa, which comprises of nine private single rooms and two double suites, is set to provide its patrons with a fusion of relaxation technologies derived from Thai and Eastern practices and the more modern Western methods. Offering a tranquil interior, which includes Devarana’s trademark contemporary Thai style such as water features, 14th century Thai arch, canopied couches and handwritten poetry on the wall, the spa has also adopted Middle Eastern influence within its overall concept to cater to a wider range of guests. Remaining faithful to the spa’s natural ambiance and its ‘back-to-basics’ philosophy, all therapies within the centre will be complemented by 100 per cent natural products and trained massage experts, it added.
“In our pursuit towards providing the most luxurious lifestyle to the guests and tenants of our maiden project, we are proud to bring renowned Thai hospitality through the addition of Devarana Spa to the lavish facilities within our luxury resort. With utmost customer satisfaction as our primary goal, we recognise the advantages that this partnership will bring to us, as spa services have become an important criterion for hotel selection for clients in the Middle East. We are confident that the presence of this spa facility will attract more tourists and investors to our luxury resort to enjoy utmost privacy, VIP treatment and most of all luxury pampering in a secluded and peaceful environment,” said Al Osaimi Investments UAE’s Executive Commercial Director Arige Abukishk.
Further embracing its concept, which luxuriously blends Asian and Arabic cultures, the Devarana Spa has developed new treatments by combining authentic Thai therapies with traditional Arabian treatments such as the traditional hammam.
The spa facility also offers its existing international treatments, which have been enhanced with the use of indigenous products. Also available among the wide range of services and amenities are foot reflexology, manicure and pedicure areas, changing areas with heat experience, relaxation lounges, reception and a spa shop. More than 30 spa personnel will be trained at Devarana’s base in Thailand, with trainers visiting Dubai to conduct further training, the group said.
”As an internationally renowned brand that has built a strong reputation in the rapidly growing hotel and spa industry, we are looking forward towards bringing in our world-class Devarana Spa brand to the Middle East. Through our partnership with the Al Osaimi Group, we are fully dedicated towards delivering our award winning fusion treatments to high potential customers in the region. Our aim is to establish the Devarana Spa experience as an essential part of every guest’s visit to the resort,” said Dusit International Middle East’s Regional Vice-President Sam-Erik Ruttmann.
“We will be adding additional sections and elements, which will further enhance the spa’s Middle Eastern accents, particularly keeping in mind the variety of nationalities that visit Dubai and are seeking an unforgettable relaxation experience,” he added. – TradeArabia News Service